DENVER and BASKING RIDGE, NJ — 9 Squared, a MonsterMob Group Company (GB:MOB) and global leader in mobile media solutions, announces the exclusive distribution of mobile content for the legendary live band, Phish. The band's ring tones and ringback tones will be available through Verizon Wireless' VZW Tones Deluxe application on Get It Now®-enabled phones for an exclusive period. Verizon Wireless customers can also text "PHISH" to 8913 to have their favorite Phish tones sent straight to their phones.
"Our fans have been requesting that we make ring tones available," says keyboardist, Page McConnell. "Because we retained ownership of our live concerts and music catalog we've been able to keep up with the technology of distribution. We were the first band to make live concerts immediately available for download and we're very excited now to be moving into mobile distribution of that content."
Phish originated in 1983 with four members that remained the original band throughout the better part of 21 years, breaking up in 2004. Word of mouth and originality is what drove the band to ongoing success in both record sales and concert attendance. Never playing songs the same way twice and keeping the audience involved in interactive movements and lyrics brought the fan base to consistent sold-out shows over the last two decades.
"We are extremely excited to launch this unique content with Verizon Wireless," says Ted Suh, chief marketing officer at 9 Squared, Inc. "With over 21 million downloads in 2006, Phish content was a recurring request from 9 Squared customers. We are pleased to be able to finally meet that demand."
"Our customers appreciate being the first to get this great Phish content from 9 Squared and we expect strong demand for the first-ever delivery of Phish ring tones and ringback tones," said Ed Ruth, associate director of marketing at Verizon Wireless. "Phish has a strong fan base and we're looking forward to offering those fans the best way to customize their phones with content from this legendary jam band."
VZW Tones Deluxe is available as a free download on select Get It Now-enabled phones in the Music & Tones shopping aisle of the Get It Now virtual store. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications.
Phish has built a unique reputation by encouraging fans to record its live shows, and paving the way for artists in the digital world through the online community, www.livephish.com. The band has proven that their success goes far beyond ticket and record sales. The exclusive agreement will provide content containing sections of songs from the current livephish.com catalog, chosen personally by the band members. The Phish campaign will be supported by online banner advertising and links from www.phish.com and www.livephish.com to the Verizon Wireless Web site, www.verizonwireless.com/music.
For more information about VZW Tones Deluxe and other Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.
9 Squared, Inc.
9 Squared, a MonsterMob Group Company, is the #1 independent distributor of mobile content in the United States. Equipped with an industry-leading catalog of premium mobile content and extensive wireless distribution partnerships, 9 Squared's competencies expand the entire value chain of mobile media solutions including best-in-breed mobile distribution technology, direct response marketing and content programming and merchandizing expertise. 9 Squared is headquartered in Denver, Colorado. To learn more visit www.9squared.com.
MonsterMob Group PLC
Monstermob Group PLC is a global leader in mobile media solutions with operations in Europe, China, Southeast Asia and the Americas. Headquartered in the UK, MonsterMob Group is traded on the London Stock Exchange under the ticker symbol MOB. To learn more visit www.monstermobgroup.plc.uk.
9 Squared, RealTone JukeBox, RingTone JukeBox, mTat2, and theMob are registered trademarks of 9 Squared, Inc. All other trademarks are the property of their respective owners.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.