BASKING RIDGE, NJ, and LONDON — Verizon Wireless, the leading wireless carrier in the U.S., and mobile media company Player X, have launched Zapper TV Player X's family entertainment channel on Verizon Wireless' V CAST video on demand service.
Zapper TV mixes both animation and live action with programs such as Brit TV and four-time Academy Award® winner Wallace & Gromit with made-for-mobile and character-led programming from global brands such as Miami Vice, currently the #1 TV series DVD in the U.S. Programming from global box office sensation ($180 million) Mr. Bean and shows Knight Rider and Magnum, P.I. will be available in the coming months. Verizon Wireless customers can find Zapper TV in the TV & Film section on select V CAST Video-enabled phones.
"Zapper TV has been especially created for the North American market," said Tony Pearce, Player X chief executive officer. "We're delighted Verizon Wireless has selected Zapper TV and firmly believe content dedicated to the mobile media is what the consumer is looking for in mobile video."
To get V CAST, customers with select V CAST-enabled phones can check out V CAST whenever they want for just $3.00 for 24-hour use or by signing up for the $15.00 V CAST VPak monthly subscription. Customers get unlimited basic video including Zapper TV but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.
Zapper TV is the second mobile video channel to be launched by Player X and follows the critical and commercial success of the company's original made-for-mobile channel, geekTV.
For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 60.7 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 66,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Player X
Player X is a mobile media company that specialises in games, video and TV. It develops, publishes and distributes mobile entertainment content through global operators, portals and handset manufacturers. Player X has deals with more than 140 global operators and a potential audience of more than 2.5 billion people. The company operates in all five continents across the world and has offices in all the key territories in Europe, Asia and the Americas.