News Release

Verizon Wireless Launches High-Speed Wireless Network In Traverse City, Michigan, In Time For July Events

Residents, Vacationers and Elected Officials Can Now Get High-Speed Wireless Internet and E-mail Services and Download Video to Handsets

July 8, 2007

Michelle Gilbert
Michelle.Gilbert@VerizonWireless.com
248-915-3680Alan Upchurch
aupchurch@marxlayne.com
248-855-6777

TRAVERSE CITY, MI — Verizon Wireless announced today that it has expanded the national rollout of its high-speed wireless network in the Grand Traverse Bay area in time for the National Cherry Festival (July 7-14) and the 99th Annual National Governors Association (NGA) Meeting (July 20-23).

The enhancements of Verizon Wireless' CDMA 1x Evolution-Data Optimized (EV-DO) network to Revision (Rev.) A technology means customers in the area can access the company's high-speed wireless network and enjoy two prime services: BroadbandAccess, the company's enhanced high-speed wireless service, with average download speeds of 600 kilobits per second (kbps) to 1.4 megabits, geared toward mobile professionals, business customers and vacationers; and V CAST, a consumer-oriented multimedia service that offers music and short content on demand, including cutting-edge 3D games, music videos, news, weather and sports.

The network expansion equips Verizon Wireless' business customers, including attendees of the upcoming NGA Meeting at the Grand Traverse Resort, to experience a truly untethered mobile office experience, enabling them to wirelessly access their calendars, the Internet, e-mail and critical business information residing behind their companies' firewalls. Vacationers can surf the Internet and e-mail friends and family members from the beach along the southern portion of Grand Traverse Bay or while tooling around the Cherry Festival.

With the added benefit of V CAST, consumers also now have access to the most comprehensive selection of downloadable music, high-quality videos and the coolest 3D games found anywhere.

BroadbandAccess
BroadbandAccess provides mobile workers the ability to get their corporate information as if they were attached to the information via a high-speed wired connection but with the freedom of true mobility. Developed with a range of users in mind, the service enables large enterprises, small to medium-sized businesses and mobile professionals to conduct business anytime, anywhere in the BroadbandAccess coverage area via a secure, true high-speed data connection.

Business customers, residents and vacationers can access information when they are on the road with BroadbandAccess. Customers in enhanced broadband wireless coverage areas can expect average download speeds of 600 kilobits per second (kbps) to 1.4 megabits and average upload speeds of 500-800 kbps, which means customers can download a 1 Megabyte e-mail attachment — the equivalent of a small PowerPoint® presentation or a large PDF file — in less than 15 seconds and upload the same-sized file in less than 25 seconds. The enhanced coverage areas enable Verizon Wireless customers to download files approximately six times faster than customers of wireless service providers who use non-EV-DO technology. Also, customers who travel outside the enhanced BroadbandAccess coverage area with an EV-DO device will switch seamlessly to the company's NationalAccess service.

"Our enhanced BroadbandAccess service gives our customers three key advantages in wireless communication — speed, mobility and security," said Greg Haller, president — Michigan/Indiana/Kentucky region, Verizon Wireless. "With these advantages comes an increase in productivity and bottom-line business benefits."

V CAST
The company's high-speed network also enables its V CAST multimedia services, offering customers the ability to download full song tracks, play cutting-edge 3D games and stream video clips straight to the handset with top transmission speeds. With content updated daily, customers can watch dozens of on-demand videos, including breaking news, weather, sports highlights and the hottest entertainment clips.

V CAST Music, available to customers with V CAST Music-enabled handsets, is the world's most comprehensive, over-the-air mobile music service. Customers with V CAST Music can download song tracks directly to their Verizon Wireless handsets or to PCs equipped with Windows® XP operating software. The V CAST Music on demand service includes access to a catalog of more than 2 million songs.

Coverage
Verizon Wireless' expansion of BroadbandAccess and V CAST coverage includes much of the Grand Traverse Bay area, including downtown, the Grand Traverse Resort, Cherry Capital Airport, Traverse City State Park, Acme, Bates, Grawn and Grelickville. It also includes the following major roads:

  • U.S. Route 31 between Grawn and Yuba
  • Michigan Highway 72 between Williamsburg and County Road 616
  • Michigan Highway 37 between Michigan Road 113 North to the south end of Old Mission Peninsula

"Traverse City is a vital market with dynamic, tech-savvy businesses and vacationers who want to stay connected," Haller said. "The launch of our broadband network here provides our customers with access to the very latest wireless technology."

The multi-million dollar expansion entailed installing high-tech wireless hardware and software in wireless transmission sites throughout the region. It is part of an ongoing network investment by Verizon Wireless that has totaled $37 billion nationally in the last seven years — $5 billion on average every year since the company was formed — to increase the coverage and capacity of its national network and to add new services. More than $915 million of this investment was spent in Michigan.

Verizon Wireless was the first national wireless provider to commercially launch a high-speed wireless broadband network in the United States. Traverse City is the latest markets to be added to Verizon Wireless' EV-DO network coverage area, now available to more than 210 million people. In Michigan, VerizonWireless' broadband network is also available in southeastern Michigan; the greater Flint area; the greater Lansing area; and West Michigan, including Grand Rapids, Holland and many surrounding communities.

BroadbandAccess is available for $79.99 monthly access with a new one- or two-year customer agreement. For a limited time, Verizon Wireless customers with an existing voice plan can receive unlimited BroadbandAccess service for $59.99 monthly access. A new two-year customer agreement is required. BroadbandAccess service also is available as an integrated option on select notebook and laptop computers.

For more information about Verizon Wireless products and services, call 1-800-2 JOIN IN or go to www.verizonwireless.com.  

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 60.7 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 66,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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