News Release

Network Enhancements Give Verizon Wireless Customers In Lake County, Ohio, Something To Talk About

Verizon Wireless Activates New Cell Sites in Mentor-on-the-Lake and Madison

August 15, 2007

Laura Merritt
Laura.Merritt@VerizonWireless.com
614-560-2605Laura Deaton
ldeaton@wordsworthweb.com
513-271-7222

MENTOR-ON-THE-LAKE, OH — Verizon Wireless, the only major carrier with a 30-day network Test Drive pledge that pays for calls if a customer isn't satisfied and switches to another carrier, announced today that it has activated two new cell sites in Lake County, Ohio, enhancing coverage in and around the towns of Mentor-on-the-Lake and Madison.

This network enhancement enables more Verizon Wireless customers living in and visiting the area to use their wireless phones to make calls; send and receive e-mail and text, picture and video messages; and download games and Ringtones while enjoying clearer reception and fewer dropped calls.

The new cell sites improve network coverage in the following areas:

  • South from Mentor Beach Park in Mentor-on-the-Lake to just south of Lakeland Parkway;
  • West along State Route 283 from Willoughby Municipal Park to Black Brook Country Club;
  • South along State Route 7 from Lake Road through North Madison to Middle Ridge Road;
  • South along State Route 528 from Middle Ridge Road in Madison to just north of Interstate 90;
  • West along U.S. Route 20 from McMacklin Road to County Line Road

"These network enhancements reflect our ongoing commitment to meet the growing needs of our customers and to provide them with the reliable, high-quality service they expect from Verizon Wireless," said Roger Tang, president — Ohio/Pennsylvania/West Virginia region, Verizon Wireless.

Reliable service is fundamental to customer loyalty, and Verizon Wireless boasts the highest customer loyalty in the industry. Strong demand for Verizon Wireless services continued during the second quarter of 2007 as the company added 1.3 million net new customers and also reported the lowest customer turnover (highest customer loyalty) rate in the wireless industry.

"The value we offer our customers is closely tied to our industry-leading customer retention," Tang said. "Wireless consumers today understand that value is not defined by price alone. A major reason our customers choose Verizon Wireless and stay with us is because we offer the nation's most reliable network."

These new cell sites in Lake County are part of Verizon Wireless' continual effort to expand coverage, improve capacity and enhance the quality of its wireless voice and data network in Ohio and throughout the country. Verizon Wireless has invested more than $40 billion since it was formed — more than $5 billion on average every year — to increase the coverage and capacity of its national network and to add new services. More than $100 million of this investment was spent in Ohio in the first half of 2007.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 62.1 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 67,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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