News Release

Verizon Wireless Teams With mShopper To Launch The Next Evolution In Mobile Shopping

Customers Are Empowered to Compare Prices, Browse and Buy — Right from Their Phones

October 22, 2007

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-559-7519Colin Nagy
Source Communications
cjn@sourcecommunications.net
917-216-8910

BASKING RIDGE, NJ, and BOULDER, CO — Ever wonder if you're getting the best price while out shopping? Now Verizon Wireless customers can actually do something about it. Beginning today, Verizon Wireless, the leading wireless company with the nation's most reliable wireless voice and data network, will offer mShopper on the company's Mobile Web 2.0SM service. The next time Verizon Wireless customers are looking at an item in a store, they can pull out their phones, launch mShopper on Mobile Web 2.0 and compare prices, browse and even buy in just a few clicks, right from their phones.

mShopper's catalog includes more than 9.2 million products from hundreds of quality online merchants — including eLuxury, eBags, Bluefly, Shoes.com, and many more — and the entire mShopper experience was designed from the ground up for simplicity and mobility. For example, mShopper's patent-pending dual-field entry enables quick, accurate searches when you enter as little as two characters — if a customer wants to compare prices on the high-definition television they are buying, they simply enter the first two letters of a brand and model, and they will get the results in seconds. In addition, customers also have the flexibility to select sizes and colors, essential for products like shoes and apparel, as well as change ship-to addresses and shipping methods with one click.

mShopper has developed new enhanced features that will launch for the first time on Verizon Wireless' Mobile Web 2.0 service. mShopper's Browse lets Verizon Wireless customers browse by category and by merchant and the Hot Specials feature lets subscribers sign up to receive premium discounts and special offers direct from mShopper partner merchants.

Ryan Hughes, vice president of digital programming for Verizon, said, "The addition of mShopper to our Mobile Web service offers our customers an easy-to-use mobile commerce application and serves as another example of how we put relevant, useful services in our customers' hands."

"By giving millions of Verizon Wireless' Mobile Web customers easy access to mShopper, we're helping people save money and find the products they want," said mShopper chief executive officer David Gould. "Our mobile commerce infrastructure empowers users by giving them fast, simple access to the information they need exactly when they need it. Most importantly, it allows them to act on this information to make secure purchases quickly and easily."

For just $5.00 monthly access, customers can easily add Mobile Web 2.0 to their handsets at any time by simply launching the browser in the phone, selecting "subscribe" and accepting the terms and conditions. Most mShopper features are free with any Mobile Web 2.0 monthly subscription. Customers who sign up for a $15 V CAST VPak monthly subscription get access to Mobile Web 2.0, plus unlimited airtime for Verizon Wireless' V CAST service, ESPN MVP and Get It Now® services.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.  

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 62.1 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 67,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About mShopper
mShopper, a mobile commerce infrastructure provider, enables shoppers to find, save, share and buy more than 9.2 million products via the mobile web. The Company partners with leading mobile carriers and online merchants to deliver a complete end-to-end shopping experience for users. The mShopper shopping application is available on your phone's Web browser at http://shop.mshopper.com. More information on mShopper is available at http://www.mshopper.com.

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