News Release

Rev Your Engines: Verizon Wireless And Viva Vision Introduce Mobile Entertainment SlideShows With Car And Driver Content

March 10, 2008

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-559-7519Sarah Miller
Axis Marketing & PR for Viva Vision
smiller@axismarketingpr.com  
310-276-2220

BASKING RIDGE, NJ — Verizon Wireless, the builder and operator of the nation's most reliable wireless voice and data network, and Viva Vision, an industry leading content provider for mobile entertainment, today announced the availability of Car and Driver SlideShow — a new Get It Now® SlideShow application featuring the best automotive photography from Car and Driver magazine. Car and Driver SlideShow is the first interactive SlideShow application available to Verizon Wireless customers and is produced exclusively by Viva Vision.

Car and Driver SlideShow allows automotive enthusiasts to view more than 100 images per month of the latest concept cars, speed vehicles and automobiles featured in Car and Driver magazine. The images come packaged in seven different SlideShow categories, including Concept Cars, Editor's Picks, Hot Cars, and Luxury Cars, which each contain 10 images that the SlideShow scrolls through in sequence. All SlideShow content is refreshed twice a week.

Verizon Wireless selected Viva Vision as the exclusive provider of SlideShow content. Viva Vision's platform allows subscribers to control the playback of each SlideShow, including the ability to pause, rewind and fast-forward. Other interactive features include the ability to vote on and save favorite images.

"Our SlideShow products expand the entertainment and content options for Verizon Wireless customers," said Nick Montes, president of Viva Vision. "We are excited to be chosen as Verizon Wireless' exclusive SlideShow partner and look forward to providing more mobile applications that will entertain consumers."

"Viva Vision is taking still images to the next level with SlideShows," said Ryan Hughes, vice president of digital programming for Verizon. "We think our customers will enjoy the refreshing format."

Car and Driver SlideShow is currently available for $4.49 monthly subscription on nearly 50 Verizon Wireless phones, including the Chocolate and Venus by LG, Verizon Wireless FlipShot and Alias by Samsung, and the MOTORIZR Z6tv and MOTORAZR™ maxx Ve. Verizon Wireless customers can find the Car and Driver SlideShow application in the Picture & Video shopping aisle of the Get It Now virtual store by clicking on "Get New Picture," "Get New Applications," and "SlideShows."

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.  

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 65.7 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Viva Vision
Viva Vision, a Santa Monica, CA based company, is the leading provider of entertainment applications and content for slide shows, video on demand, and live video for mobile phones. Viva Vision delivers programming to the broadest number of handsets through its suite of broadcast platforms, and also produces its own original consumer-driven content. Working with its world-class partners, Viva Vision is able to reach over 250 million wireless subscribers worldwide. For more information about Viva Vision, please visit www.vivavision.com.

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