News Release

Wireless Phone Users In Dane County, Wisconsin, Now Experience Even Clearer Reception And Fewer Dropped Calls

Verizon Wireless Activates New Cell Site in Madison

March 17, 2008

Carolyn Schamberger
carolyn.schamberger1@verizonwireless.com
847-619-4282Beth Crivello-Wagner
beth@corecreative.com
414-291-0912, Ext. 122

MADISON, WI — Verizon Wireless has activated a new cell site in Madison that expands network coverage and increases capacity, enabling more customers to use their wireless phones concurrently to make calls; send and receive e-mail and text, picture and video messages; and download games and ringtones while enjoying clearer reception and fewer dropped calls.

This new cell site improves Verizon Wireless' voice and data network in Madison, providing coverage from Commercial Avenue south to the northern edge of Lake Monona, west to Highway 113, and east to Fair Oaks Avenue.

"This network enhancement reflects our ongoing commitment to meet the growing needs of our customers and to provide them with the reliable, high-quality service they expect from Verizon Wireless," says T.J. Fox, president — Wisconsin/Illinois region, Verizon Wireless.

"The value we offer our customers is closely tied to our industry-leading customer retention," Fox says. "Wireless consumers today understand that value is not defined by price alone. A major reason our customers choose Verizon Wireless and stay with us is because we offer the nation's most reliable wireless network."

This new cell site in Madison is part of Verizon Wireless' continual effort to expand coverage, increase capacity and enhance the quality of its wireless voice and data network in Wisconsin and throughout the country. Since the company was formed in 2000, Verizon Wireless has invested more than $222 million on improvements to its network in Wisconsin to increase the coverage and capacity and to add new services. More than $37 million of this investment was spent in Wisconsin in 2007.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 65.7 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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