News Release

Verizon Wireless Reveals A First For Las Vegas, Nevada — An "Evolutionary" Design Communications Store

Customers get hands-on experience with the latest voice, data, music and video devices

April 7, 2008

Jenny Weaver
Jenny.Weaver@VerizonWireless.com
480-763-6321

LAS VEGAS, NV — Verizon Wireless has broken new ground in wireless retail with the opening of its newest Communications Store in Las Vegas.

The first of its kind in Southern Nevada, the 4,100-square-foot store is the next evolution in the wireless retail experience, offering consumers hands-on interaction with wireless voice, data, music, and video services in a sleek, new full-service environment. The new store is located at 5105 S. Ft. Apache Road (Ft. Apache south of Tropicana Avenue) in Las Vegas.

About the store

  • A dedicated demo zone where customers can explore the latest technology using interactive touch-screens or be guided by product-savvy sales staff.
  • More than 55 working models of handsets, PC cards and other devices for customers to try.
  • A greeter kiosk that allows customers to check in and note their wireless needs, so representatives can quickly assist them.
  • A bill payment kiosk that allows customers to make account payments and purchase prepaid minutes quickly and easily using checks, cash or credit/debit cards.
  • Customer service and technical support departments, making it easy for customers to get the help they need from trained in-store staff.

The Las Vegas store is the latest in Verizon Wireless' national rollout of its new "Evolution" store design. By year end, more than 280 of its company-owned and -operated Communications Stores will reflect the new design.

"Making it easy for customers to learn about and choose wireless capabilities is one more way we're working to ensure Verizon Wireless continues to lead the industry in customer loyalty," said Tony Heyman, regional president of Verizon Wireless.

Verizon Wireless recently moved the industry forward with the introduction of new Nationwide Unlimited Anytime Minute Plans. The plans give customers all their calls — anytime to anyone in the U.S., including landline phones — at a flat rate for $99.99 monthly access.

In addition, new 50 Megabytes (MB) or 5 Gigabytes (GB) (5,120 MB) BroadbandAccess Plans offer customers two choices for Internet browsing, e-mail access and downloading files.

About the company's commitment
Verizon Wireless is committed to offering the best possible wireless experience. In 2007, the company invested $6.5 billion to expand and advance its most reliable national voice and data wireless network — $50 million of that was spent in Nevada. The company's commitment to a great wireless experience also includes offering quality products and services and superior customer service at more than 2,400 Verizon Wireless stores nationwide, including Verizon Wireless Communications Stores and Verizon Wireless Stores at Circuit City.

Customers can also shop and get account information by calling 1-800-2 JOIN IN or by going online at www.verizonwireless.com.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 65.7 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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