News Release

For The 14th Consecutive Quarter, Verizon Wireless Leads Industry In Customer Loyalty

May 11, 2008

Tom Pica
Thomas.Pica@VerizonWireless.com
908-559-7516

BASKING RIDGE, NJ — For the 14th consecutive quarter, Verizon Wireless leads the industry in customer loyalty, with the lowest customer churn (turnover) rate among the leading national wireless service providers, according to first quarter 2008 data released by the companies.

A company's churn rate is the percentage of its customers who leave and is an important measure of customer loyalty. First quarter financial performance announcements — the latest was released today — included the following customer churn rates:

Carrier
Verizon Wireless
Carrier X
Carrier Y
Carrier Z

Total Customers (Prepay and Postpaid)
1.2%
1.7%
N/A
2.6%

Postpaid Customers
.93%
1.2%
2.45%
1.7%

Verizon Wireless is committed to delivering outstanding customer satisfaction and providing the best customer experience in wireless. Verizon Wireless offers quality products and services on the nation's most reliable wireless network and delivers the industry's best customer service — online, over the phone and in-person.

In addition, the company has continued its unwavering commitment to the maintenance and expansion of its national wireless network. In 2007, Verizon Wireless invested $6.5 billion to increase the coverage and capacity of its national network and to add new services. Verizon Wireless has invested a total of $45 billion in its network over the last eight years since the company was formed.

For more information, visit www.verizonwireless.com.  

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 67.2 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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