News Release

Text Messaging Use In South Carolina Soars By Nearly 500 Percent

Verizon Wireless Customers In Greenville Lead The Palmetto State For Most Text Messages Sent and Received Per Month

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July 22, 2008

Carly Culbertson
Carolyn.Culbertson@verizonwireless.com  
864-987-2006

GREENVILLE, SC — The 2008 "Big City Wireless Use Study," commissioned by Verizon Wireless, reveals that there is exponential growth in text messaging in South Carolina and across the South area. The study showed an increase in text messaging among the company's South Carolina customers by nearly 500 percent in 24 months (April 2006 to April 2008), making the Palmetto State among the most text-savvy states in the South.

The study revealed that Verizon Wireless customers in Greenville earned the number one spot in the state as the "textiest city" with customers sending and receiving over 116 million text messages in April of 2008, compared to almost 19 million texts sent and received in April of 2006.

Text message use in the U.S. has increased significantly over the years. In fact, according to a CTIA-The Wireless Association® evaluation, text message sending and receiving jumped from 14.4 million in 2000 to 48.1 billion in 2007.

Because of the incredible growth of text messaging across the U.S., Verizon Wireless recently decided to evaluate customer texting habits in the Southeastern states of Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas and Virginia over a 24-month period. Texting use is highlighted in several South Carolina cities below:

Number of Text Messages Sent and Received:

  • Anderson
    • April 2006: 4,049,746
    • April 2008: 25,071,855
  • Bluffton
    • April 2006: 1,201,672
    • April 2008: 7,415,188
  • Calhoun
    • April 2006: 2,461,166
    • April 2008: 11,315,133
  • Charleston
    • April 2006: 5,743,749
    • April 2008: 31,698,177
  • Cherokee
    • April 2006: 2,197,220
    • April 2008: 11,153,016
  • Columbia
    • April 2006: 10,466,816
    • April 2008: 59,005,549
  • Florence
    • April 2006: 2,395,952
    • April 2008: 12,209,855
  • Greenville
    • April 2006: 18,940,327
    • April 2008: 116,337,769
  • Greenwood
    • April 2006: 5,399,356
    • April 2008: 27,274,291
  • Lancaster
    • April 2006: 2,911,462
    • April 2008: 17,395,918
  • Myrtle Beach
    • April 2006: 869,369
    • April 2008: 6,052,970
  • Oconee County
    • April 2006: 1,169,231
    • April 2008: 7,695,988
  • Sumter
    • April 2006: 795,009
    • April 2008: 4,228,361

"The Big City Wireless Use study allows our customers in South Carolina to get a true idea of how often they use their cell phones and wireless devices to do much more than simply place a phone call," said Jerry Fountain, Verizon Wireless president for the Carolinas/Tennessee region. "Text messaging is a quick and easy way to communicate information efficiently to family and friends, and people are realizing the benefits of adopting this form of communication."

Verizon Wireless customers have a wide range of texting plans available to them, on both Individual and FamilyShare plans. Basic messaging services start at $0.20 for messages sent and received, or customers can opt for bundle plans. For $5 a month, customers get 200 text messages to use with any wireless customer, and for $20 a month, customers can send and receive 5,000 messages per month. Verizon Wireless prepay customers can get unlimited text, picture and video messaging to Verizon Wireless customers nationwide, plus an additional 250 text, picture and video messages each month for $10 a month. To complement each individual's texting plan, customers now have more options on text-friendly phones such as the new Samsung Gleam™, Samsung Glyde™, LG enV(2)™, LG Decoy™, LG Dare™ or Voyager™ by LG.

For more information about text messaging products and services, visit www.verizonwireless.com and www.vtext.com.  

About Verizon Wireless 
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 68.7 million customers. Headquartered in Basking Ridge, N.J., with 70,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.  

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