News Release

For The 15th Consecutive Quarter, Verizon Wireless Leads Industry In Customer Loyalty

August 6, 2008

Tom Pica
Thomas.Pica@VerizonWireless.com
908-559-7516

BASKING RIDGE, NJ — For the 15th consecutive quarter, Verizon Wireless continued to lead the wireless industry in customer loyalty according to data released by the nation’s largest wireless carriers over the past three weeks. Verizon Wireless, the leading wireless company with the most reliable wireless voice and data network, reported the lowest customer churn (turnover) in the second quarter of 2008.

Churn is the percentage of customers who leave their wireless carrier each month and is an important measure of customer loyalty. Second quarter financial performance announcements – the latest was released today – included the following customer churn rates (for postpaid and prepay customers):

Carrier
Verizon Wireless
Carrier X
Carrier Y
Carrier Z

Total Customers (Prepay and Postpaid)
1.1%
1.6%
N/A
2.7%

Postpaid Customers
0.8%
1.1%
2.0%
1.9%

Verizon Wireless is committed to delivering outstanding customer satisfaction. Verizon Wireless offers a full range of products and services on the nation’s most reliable wireless network and the largest and most reliable 3G network, and delivers the industry’s best customer service – online, over the phone and in-person – to provide the best customer experience in wireless. In addition, the company has invested more than $45 billion – on average $5.5 billion annually – in its network since 2000 when the company was formed. In 2007, Verizon Wireless invested $6.5 billion to expand and advance its network.

For more information, visit www.verizonwireless.com.

About Verizon Wireless
Verizon Wireless operates the nation’s most reliable wireless voice and data network, serving 68.7 million customers. Headquartered in Basking Ridge, N.J., with 70,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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