News Release

For 16th Consecutive Quarter, Verizon Wireless Leads Wireless Industry In Customer Loyalty

November 6, 2008

Tom Pica
Thomas.Pica@VerizonWireless.com
908-559-7516

BASKING RIDGE, NJ — For the 16th consecutive quarter, Verizon Wireless led the wireless industry in customer loyalty according to data released by the nation's largest wireless carriers over the past three weeks. Verizon Wireless, the leading wireless company with the most reliable wireless voice and data network, reported the lowest customer churn (turnover) in the third quarter of 2008.

The churn rate represents the percentage of customers who leave their carrier in a month and is an important measure of customer loyalty. Third quarter financial performance announcements — the latest was released today — included the following customer churn rates (for postpaid and prepay customers):

Carrier
Verizon Wireless
Carrier X
Carrier Y
Carrier Z

Total Customers (Prepay and Postpaid)
1.3%
1.7%
N/A
2.4%

Postpaid Customers
1.0%
1.2%
2.15%*
3.0%

Verizon Wireless is committed to delivering outstanding customer satisfaction. Verizon Wireless operates the nation's most reliable wireless network and the largest and most reliable 3G network, backed by its award-winning customer service — online, over the phone and in-person. In addition, the company has invested more than $48 billion since it was formed — $5.5 billion on average every year — to increase the coverage and capacity of its national network and to add new services. In 2007, Verizon Wireless invested $6.5 billion.

For more information, visit www.verizonwireless.com.

* Reported as "just under 2.15%."

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 70.8 million customers. Headquartered in Basking Ridge, N.J., with 71,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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