News Release

Working In A Wireless World: Verizon Wireless Survey Finds Family Is Still Number One Priority

Men More Likely to Add Spouse; Women More Likely to Add Parents

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March 30, 2009

Brenda Raney
Brenda.Raney@VerizonWireless.com
908-559-7518

BASKING RIDGE, NJ — Adding a boss or a co-worker to a Verizon Wireless calling plan is certainly an option when customers subscribe to Friends & Family®, but a recent survey sponsored by the company suggests customers most want to talk to loved ones. According to survey results, 78 percent of wireless phone customers would most prefer to have family members in their unlimited wireless calling network, while only 2 percent of wireless customers would most want to include their bosses or co-workers. The telephone survey polled more than 750 consumers ages 18 and over who have a wireless phone. Other key findings include:

  • Of the 78 percent of wireless phone customers who chose to add their family, 44 percent of the respondents would most want their spouse or significant other in their unlimited calling network.
  • More males than females (51 percent vs. 37 percent) would be likely to include their spouse or significant other in their unlimited calling plan. Those who said they would most want their parents in their unlimited calling plan were more likely females.
  • When asked whether they would be more likely to add wireless or landline numbers to an unlimited calling network, 65 percent of survey respondents would be more likely to add wireless numbers, while 31 percent would be more likely to add landline numbers.

With Friends & Family, Verizon Wireless customers with Nationwide Single Line plans with 900 Anytime Minutes or more may add up to five landline or wireless numbers regardless of the service provider. Customers on a Nationwide Family SharePlan® with 1,400 Anytime Minutes or more may add up to 10 numbers to their Friends & Family calling directory. There are no additional fees to make changes to a Friends & Family calling directory and customers can go online to make changes at any time. Changes will be effective the following day.

Eligibility
Friends & Family is available on Nationwide Single Line plans with 900 Anytime Minutes or more as well as Nationwide Family SharePlans with 1,400 Anytime Minutes or more at no additional monthly cost. All Nationwide plans include unlimited Mobile to Mobile calling, Unlimited Night & Weekend Minutes, no domestic roaming or long distance charges, and access to Mobile Web.

Existing Verizon Wireless customers can visit www.verizonwireless.com/myverizon to sign up for My Verizon and check their eligibility for Friends & Family. For more information on Verizon Wireless products and services, customers can visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or visit www.verizonwireless.com.

The Verizon Wireless survey was conducted by KRC Research March 19-23, 2009. The survey polled a nationally representative sample of 769 adults, ages 18 and over who have a wireless phone. The survey was conducted via telephone and has a margin of error of +/- 3.5 percent at the 95 percent confidence level.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable and largest wireless voice and data network, serving more than 80 million customers. Headquartered in Basking Ridge, N.J., with more than 85,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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