News Release

Apply Your Ideas Contest From Verizon Invites All Developers To Create Innovative Mobile Applications

Enter Apps Beginning Aug. 14; Grand Prize Winner Receives $50,000 and Featured Spot at the Launch of V CAST Apps

For customer inquiries, please call 800-922-0204 or go to
Contact Us

August 12, 2009

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-559-7519Debra Lewis
Debra.Lewis@verizonwireless.com  
908-559-7512

BASKING RIDGE, NJ — Verizon Wireless is calling on all mobile applications developers to enter their most innovative applications in the Apply Your Ideas contest beginning Aug. 14. The contest encourages developers to get creative and is designed to uncover the coolest and most appealing applications for smartphone customers.

"This contest is a great way for any developer to show off their most interesting and appealing apps, not to mention it has the potential for tremendous financial and other rewards," said Ryan Hughes, vice president, partner management and business development at Verizon. "We want developers to make V CAST Apps the home of the coolest, most-wanted mobile apps, and we look forward to developers bringing new concepts as well as existing apps from many platforms to the BlackBerry platform, not only for this contest, but ultimately to V CAST Apps."

Developers can submit applications in five categories — Connect, Entertain, Guide, Save Time, and Enhance Living — which highlight the wide range of activities, information, entertainment and other cool things developers can bring to mobile phones. Verizon encourages developers who have been creating apps for other platforms such as Java, BREW, Android, Windows Mobile and others to enter the Apply Your Ideas contest. Applications must be new to the BlackBerry® wireless platform and work on BlackBerry® Storm™ smartphones to be eligible to win.

Members of the Verizon Developer Community (VDC) will choose the category winners and the People's Choice winner from among the applications submitted. The Grand Prize winner, chosen from among the category winners by a panel of judges, will take home $50,000; 200 percent of the application's revenue for a year (to a maximum of actual revenue plus $100,000); and a featured spot at the launch of the V CAST Apps storefront.

Key Dates for Apply Your Ideas Contest
The contest begins tomorrow, and the Grand Prize Winner will be announced on Oct. 30, 2009. The schedule for the contest is below.

  • Aug. 14 — Sept. 20: Developers submit entries at www.applyyourideas.com  
  • Sept. 24 — Sept. 28: Online voting for members of the VDC to determine semi-finalists
  • Oct. 6: Semi-finalists announced
  • Oct. 7 — Oct. 18: Online voting for category winners and People's Choice winner; judges panel determines Grand Prize winner from category winners
  • Oct. 30: Grand Prize, People's Choice and category winners announced

For an overview of the contest, the full set of rules and an explanation of prizes, visit www.applyyourideas.com.  

Check Out the Developer Portal
Developers must register for the VDC to be eligible to enter the contest. Registration, as well as the latest information on the VDC and the Apply Your Ideas contest, is available at http://developer.verizon.com.  

About Verizon Wireless
Verizon Wireless operates the nation's most reliable and largest wireless voice and data network, serving 87.7 million customers. Headquartered in Basking Ridge, N.J., with more than 87,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.  

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

####