News Release

Coming To A Verizon Wireless Phone This Fall: Live Big Ten Network Game Coverage Of Big Ten Conference Football Games

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October 6, 2009

Debra Lewis
Debra.Lewis@VerizonWireless.com
908-559-7512Elizabeth Conlisk
Big Ten Network
Elizabeth.Conlisk@BigTenNetwork.com
312-665-0726

CHICAGO, IL; BASKING RIDGE, NJ; and SAN DIEGO, CA — For college football fanatics, this is the time of year they look forward to: Their teams are taking the field at the start of a new season. Verizon Wireless, the nation's leading wireless service provider, and the Big Ten Network, the first nationally distributed network dedicated to covering one of the premier collegiate conferences in the country, today announced that customers can watch every nail-biting minute of a slate of Big Ten football games live on V CAST Video on their Verizon Wireless phones.

On Saturday afternoons, V CAST Video will be the place to get every tackle, pass, interception, fumble and touchdown. The Big Ten Network will stream select Big Ten live games straight to Verizon Wireless customers' mobile phones, so fans won't miss a single play during the regular season. In addition to live game coverage, fans will be able to access highlights, news and updates with V CAST Video, giving them the luxury of catching up on games at their own convenience.

Terry Denson, vice president, content strategy and acquisition at Verizon, said, "Verizon is every football fan's best play for on-the-go action. Live games on V CAST Video, shown in their entirety, make watching Saturday's biggest and best match-ups easier than ever wherever you go."

Big Ten Network President Mark Silverman agreed, "Our partnership is one more way in which the network is making Big Ten programming more accessible to fans than ever before."

New customers with V CAST-enabled feature phones can check out V CAST Video for a $10.00 monthly subscription, which includes access to full-length television shows plus news, sports, weather and live entertainment and access to the Verizon Wireless ESPN MVP service. There are no megabyte charges to download, stream or watch V CAST content with any V CAST subscription; however, new customers must also have subscribed to a data package for a data usage allowance. The new V CAST Video on Demand plan replaces the $15.00 V CAST VPak. These changes will not impact existing customers.

For more information about video content from Verizon Wireless, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

About the Big Ten Network
The Big Ten Network is the first nationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With approximately 350 live events, and nearly all of them in HD, the network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. The network operates 24 hours a day, 365 days a year, showcasing a wide array of classic-to-current sports and televising more Olympic sporting events and women's sports than has ever been aired on any other network. Original programming highlights activities and accomplishments of some of the nation's finest universities. Each year, the network televises between 35 and 40 football games; 105 regular season men's basketball games; 55 women's basketball games; dozens of Big Ten Championship events; Big Ten Tonight, a nightly studio show; coaches' shows; and classic games. Available to all cable and satellite providers nationwide and in Canada, the network currently has agreements with more than 300 affiliates, including AT&T U-Verse, Cablevision, Charter, Comcast, Cox (Cleveland, Arizona, Arkansas, Kansas), DirecTV, DISH Network, Insight, Mediacom, Shaw Cable and Shaw Direct (Canada), Time Warner Cable and Verizon FiOS. For updated information on the Big Ten Network, go to www.BigTenNetwork.com.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable and largest wireless voice and data network, serving 87.7 million customers. Headquartered in Basking Ridge, N.J., with more than 87,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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