News Release

Samsung Telecommunications America Showcases Commitment to 4G Wireless Technology at ICES 2010

Booth #11026

January 5, 2010

MWW Group for Samsung Mobile
Tracy Calabrese
tcalabrese@mww.com
973-865-0624

LAS VEGAS — Samsung Telecommunications America (Samsung Mobile)1 , the No. 1 mobile phone provider in the U.S.2, is displaying its commitment to 4G wireless technology, including LTE and Mobile WiMAX, during various device and networking demonstrations at ICES 2010.

Samsung Mobile is collaborating with Verizon Wireless to help accelerate and revolutionize consumer electronics to deliver richer, more powerful user experiences through LTE technology. As part of Verizon Wireless’ LTE Innovation Center demonstrations, Samsung Mobile is showcasing new and emerging products, including digital picture frames, Mobile Internet Devices (MID) and digital cameras, which utilize practical applications through a connected multimedia ecosystem.

Samsung’s LTE Media Frame is an example of expanding the LTE ecosystem into other consumer electronic devices such as MIDs, digital cameras, online galleries, social networking sites and more. Samsung’s LTE Media frame has a high-resolution, 10” display with touch screen, multimedia (music, photo, video) capabilities and an ultra-slim design. Samsung’s digital camera is capable of HD 720p quality video at 30 frames per second and includes a large touch screen LCD display. Through an LTE-connected multimedia ecosystem, users would simply upload the pictures and videos over the LTE network to the picture frame or online social networking sites. Real-time live wireless video streaming from a mobile device to the LTE media frame would also be possible.

1. Samsung Mobile is proud to provide ENERGY STAR-qualified power adapters with its mobile phones and accessories. ENERGY STAR qualified products use less energy, save money, and help protect the environment. Products that have earned the ENERGY STAR meet strict energy-efficiency guidelines set by the U.S. Environmental Protection Agency and the U.S. Department of Energy.

2. Number one mobile phone provider in the U.S. claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q3 2009 U.S. Market Share Handset Shipments Report.

Samsung Mobile at ICES 2010
Samsung Mobile products will be on display at the Samsung booth (#11026) located in the Central Hall of the Las Vegas Convention Center. Visit the Samsung Mobile Consumer Center, located in the central lobby of the convention center, to get a quick charge for a phone or laptop via free charging stations, receive free phone cleaning and ask questions about new products. Samsung Mobile will also distribute pre-paid cell phone recycling bags to show attendees. For more information about Samsung Mobile, visit www.samsungusanews.com.

About Samsung Telecommunications America Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsung.com.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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