News Release

Vote For Your Favorite St. Louis, Missouri, Church Choir To Perform Live At Scottrade Center

Online Voting is Now Open for Verizon's How Sweet the Sound Regional Competition, Featuring Hosts CeCe Winans and Donald Lawrence; Tickets Are on Sale Now

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July 18, 2010

Erica Sevilla
Erica.Sevilla@VerizonWireless.com  
847-619-4326

Samantha Kane
samantha@cultureshopny.com  
646-842-1993

ST. LOUIS, MO — Starting July 18, music fans can cast their votes for their favorite church choir from the St. Louis-area to advance to the 2010 regional competition for Verizon’s How Sweet the Sound™.

By voting online at www.HowSweetTheSound.com their voices can be heard in America’s premiere gospel singing competition. Up to eight choirs from the St. Louis area that receive the most online votes will perform at the regional event on Tuesday, October 5, at the Scottrade Center, and compete in front of Gospel legends and judges for the title of best church choir in St. Louis and up to $16,000 in cash and prizes. The winning choir from the regional competition will also have an opportunity to represent St. Louis in Verizon’s How Sweet the Sound grand finale event. Online voting for all 14 cities is open for two weeks, beginning at approximately 12:01 a.m. ET on July 18 and ending at approximately 11:59 p.m. ET on August 1.

Tickets to Verizon’s How Sweet the Sound at the Scottrade Center are on sale now. Floor and lower-tier seats are $7, and upper-tier seats are available for $5. For more information on purchasing tickets, visit www.HowSweetTheSound.com or visit the website for the Scottrade Center at www.scottradecenter.net. CeCe Winans, gospel industry legend and winner of numerous GRAMMY® and Stellar Awards, will join co-host and GRAMMY-winning songwriter, producer, arranger and music director Donald Lawrence as the tour emcee at each of the 14 regional competitions and the finale.

“I am thrilled to co-host the 2010 Verizon How Sweet the Sound competition,” said CeCe Winans. “Gospel music is the foundation of American popular music and is a celebration of community. Gospel is part of my soul and I look forward to experiencing it with you.”

“This event has become the marquee event in the Gospel community, and we are proud to be able to share it with our customers and the community,” said Marquett Smith, vice president – corporate communications, Verizon Wireless. “Verizon’s How Sweet the Sound is just one program of a much larger commitment to communities for Verizon.”

After reviewing all of the audition tapes submitted by church choirs around St. Louis, the top church choirs were selected by a panel of judges including radio personality Dwight Stone and Gospel artist Chris Watkins to compete in the online portion of the competition:

  • Few Voices Category:
    • Abundant Life (East St. Louis, Mo.)
    • First Baptist Church of Creve Coeur Inspirational Choir (Creve Coeur, Mo.)
    • New Direction Voices of Praise (St. Louis)
    • Rezonate Choir (Leawood, Kan.)
    • Tabernacle of Praise Seventh-Day Adventist Church Choir (St. Louis)
    • Washington Tabernacle MBC Mass Choir (St. Louis)
    • Voices of Life (St. Louis)
    • Voices of St. Alphonsus (St. Louis)
  • Many Voices Category:
    • Metropolitan Community Church of Greater St. Louis Choir (St. Louis)
    • New Sunny Mount Missionary Baptist Church Chancel Choir (St. Louis)
    • Voices of Praise (Evansville, Ind.)

Details about How Sweet the Sound, including schedules, online voting, judging criteria and the official event rules is available online at www.HowSweetTheSound.com.  

(EDITOR’S NOTE – Broadcast-quality B-Roll and high-resolution images from the 2009 How Sweet the Sound tour are available online. Log on to Verizon’s Multimedia Library at www.verizonwireless.com/multimedia to preview and request video segments, which can be received in newsrooms digitally or by tape.)

About Verizon Wireless
Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving nearly 93 million customers. Headquartered in Basking Ridge, N.J., with 81,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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