News Release

Once Again, Verizon Wireless Leads Industry In Customer Loyalty

Nation's Largest Wireless Company Reports Lowest Q2 Churn Rate

August 4, 2010

Tom Pica
Thomas.Pica@VerizonWireless.com
908-559-7516

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BASKING RIDGE, NJ — Verizon Wireless, provider of the nation’s largest and most reliable wireless voice and 3G data network, is also the leader in customer loyalty, reporting the lowest churn (customer turnover) rate among the nation’s largest wireless carriers in the second quarter of 2010.

Churn is an important measure of customer loyalty and represents the percentage of customers who leave their providers in a given period. Second-quarter financial performance announcements – the latest was released today – included the following customer churn rates, based on the average monthly churn for the quarter:

Carrier
Verizon Wireless
Carrier X
Carrier Y
Carrier Z

Total Customers (Prepay and Postpaid)
1.27%
1.29%
N/A
3.4%

Postpaid Customers
0.94%
1.01%
1.85%
2.2%

For 21 of the last 23 quarters, Verizon Wireless has led the wireless industry in customer loyalty, reporting the lowest churn rates among the four major U.S. carriers.

Verizon Wireless’ Year-Round Network Focus
Verizon Wireless has invested more than $60 billion since it was formed – $5.7 billion on average every year – to increase the coverage and capacity of its premier nationwide network and to add new services. In 2009 alone, Verizon Wireless invested $7 billion to expand and advance its network.

About Verizon Wireless
Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving more than 92 million customers. Headquartered in Basking Ridge, N.J., with 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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