News Release

Verizon Wireless Gives Music Fans Access To Their Favorite Bands At This Year's Treasure Island Music Festival In California

Festival-goers receive free ringtones and the chance to meet artists

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October 5, 2010

Heidi Flato
Heidi.Flato@VerizonWireless.com
925-279-6545

Walnut Creek, CA — Fans attending the fourth annual Treasure Island Music Festival taking place October 16 and 17, 2010, will be able to stay connected to their favorite artists and bands before, during and after the festival. Verizon Wireless is offering consumers the opportunity to fully immerse themselves in the festival through a variety of mobile activities and custom technology platforms.

On-site, Verizon Wireless will give select festival attendees the chance to meet The National and/or Ra Ra Riot. In order to win meet and greet passes, fans should follow @verizoninsider on Twitter. In addition, Twitter followers can learn how to win tickets to Treasure Island Music Festival and the Treasure Island Night Show with Rogue Wave, taking place on Saturday, October 16, at The Independent in San Francisco. Rogue Wave will also be signing autographs at 5:00 p.m. on Monday, October 18, at the Verizon Wireless store on Market Street in San Francisco.

At the festival, Verizon Wireless customers who stop by the tent will be given a special code to download free ringtones by performing bands The National, Ra Ra Riot, Rogue Wave, Deadmau5, and Belle and Sebastian that can be downloaded onto almost any Verizon Wireless phone. A limited number of downloads will be available. Additionally, Verizon Wireless customers will be able charge their phones and draw on a digital, touch screen Graffiti Wall, complete with music-themed stencils. Their creations will be sent directly to their Verizon Wireless phone or e-mail.

To supplement Treasure Island Music Festival’s green initiative, festival-goers can donate their no longer used wireless phones and accessories to the HopeLine® from Verizon program at the festival. Recycling phones through HopeLine is a simple way to keep old wireless equipment out of the waste stream, while supporting domestic violence prevention programs. Phones are either refurbished for reuse, or those that are not salvageable are recycled in an environmentally sound way under a zero landfill policy. Every 5,000 phones recycled saves 11,000-kilowatt hours of energy – enough energy to power one U.S. household with electricity for a year. Fans who bring items to recycle will have the chance to win a Samsung Fascinate and a $125 Verizon Wireless gift card.

Festival-goers who visit the Verizon tent at the Treasure Island Music Festival will also learn more about the final Coffee Shop Music Series event of 2010. Verizon’s Coffee Shop Music Series began earlier this year in partnership with San Francisco’s vibrant coffee shop community and gives music fans free access to exclusive concerts.

Fans can stay connected to the latest Treasure Island Music Festival news by texting SFEVENTS to 64671 from any mobile phone to receive free text alerts - message and data rates may apply. Additional information on upcoming Verizon events is available at www.VerizonInsider.com.

About Verizon Wireless
Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving more than 92 million customers. Headquartered in Basking Ridge, N.J., with 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Treasure Island Music Festival
The gorgeous, panoramic views of the San Francisco Bay serve as the backdrop for the annual Treasure Island Music Festival presented by Noise Pop and Another Planet Entertainment. Now in its fourth year this fall tradition features some of the music world’s most exciting artists. A truly boutique festival, with crowds of just over 12,000 music fans per day, Treasure Island Music Festival is unique in that it splits each day into genre-specific artists – the first day features dance/electronic artists, while the second features indie rock bands. Over the years, the line-up has boasted sets by M.I.A., Modest Mouse, The Raconteurs, Justice, Spoon, Thievery Corporation, Vampire Weekend, Girl Talk, MSTRKRFT, The Decemberists and many more. More than just a music festival, Treasure Island Music Festival boasts “The Treasure Chest” an interactive village featuring a full carnival, a live mural wall, roaming performers, local craft vendors and more. This, combined with a 60 ft. Ferris Wheel, gourmet food vendors from local San Francisco businesses, a refillable water program, and buses to and from the festival make the Treasure Island Music Festival one of the most amazing and unique music experiences of the year.

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