News Release

Verizon Wireless Launches VDC Power Your App Contest

Customer Input Determined Contest Categories; Prizes for Mobile Applications Developers Include Cash, Promotion Opportunities

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October 26, 2010

Debra Lewis
Debra.Lewis@VerizonWireless.com
908-559-7512

BASKING RIDGE, NJ — Verizon Wireless today introduced the Verizon Developer Community (VDC) Power Your App contest for mobile applications developers. Developers are invited to visit www.poweryourappcontest.com to enter their most innovative, consumer-friendly and business-savvy apps in the contest.

The categories for the contest were determined by surveying wireless customers to find out what kinds of applications are most appealing to them and to identify applications they would be most likely to purchase and use. The VDC Power Your App categories are:

  • Connections – social networking, instant messaging, personalization
  • Entertainment – movies and TV, video
  • Lifestyle – shopping, fitness and health, travel and navigation
  • Business – productivity, utilities, money management
  • Information – education, news, weather, sports, leisure

Developers are encouraged to be creative, and winning applications will highlight the wide range of activities, information, entertainment and productivity tools developers can bring to mobile phones. Contest entries must work on either Android or RIM platforms.

“This contest is a great way for any developer to show off their most interesting and appealing apps, not to mention has the potential for tremendous financial and other rewards,” said Todd Murphy, director, Verizon Developer Community. “This year’s contest draws on consumer research, and we’re hopeful that developers will use that information to inform the apps they want to submit, not only for this contest, but for V CAST Apps overall.”

Members of the VDC will choose the category winners and the Verizon Developer Community People’s Choice winner, the app that receives the most votes among the category winners, from among the applications submitted. The Grand Prize winner will be chosen by Verizon Wireless customers, and will take home $50,000; 200 percent of the application’s revenue for a year (to a maximum of actual revenue plus $100,000); among other prizes. The winners will be announced in February 2011.

Key Dates for Power Your App Contest
Applications entered in the contest must work on smartphones to be eligible to win. The schedule for the contest is below.

  • Today – Dec. 17, 2010: Developers submit entries at www.poweryourappcontest.com
  • Jan. 3 – 16, 2011: Online voting for members of the VDC to determine semi-finalists
  • Jan. 17 – 23, 2011: Semi-finalists posted and online voting for category winners and People’s Choice winner
  • Jan. 24 – Feb. 4, 2011: Customer voting via V CAST Apps for Grand Prize Winner
  • Feb. 7, 2011: Winners announced

Verizon Developer Community
For an overview of the contest, a list of eligible devices, the full set of rules and an explanation of prizes, visit www.poweryourappcontest.com. Developers must be part of the VDC to be eligible to enter the contest. No Purchase Necessary to Enter or Win. Must be legal, U.S resident 18 years or older. Void outside the U.S. and where prohibited by law. Registration as well as the latest information on the VDC and the VDC Power Your App contest is available at http://developer.verizon.com.

About Verizon Wireless
Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving more than 93 million customers. Headquartered in Basking Ridge, N.J., with more than 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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