News Release

Verizon Wireless Teams Up With Jawbone® To Offer The Ultimate Hands-Free Experience

Free Jawbone® ICON™ "Hero" With Select Mobile Phones Purchased at Verizon Wireless Stores on Black Friday

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Contact Us

November 23, 2010

Brenda Raney
Brenda.Raney@VerizonWireless.com  
908-559-7518

OutCast Communications
jawbone@theoutcastagency.com  
415-392-8282

BASKING RIDGE, NJ and SAN FRANCISCO, CA — Verizon Wireless and Jawbone, the leader in personal mobile technology, today announced a one-day event designed to upgrade consumers to the ultimate mobile experience. On Friday, Nov. 26, with the purchase of select mobile phones at Verizon Wireless Communications Stores nationwide, users will also receive the breakthrough Jawbone ICON™ "Hero" Bluetooth® headset for free (originally a $99 value).

This initiative is part of Verizon Wireless' mission to provide its users with the best, highest quality and complete mobile experience available: a robust and reliable network, a powerful mobile phone with the richest applications, and a headset to untether the screen from your ear, enabling you to simultaneously look at and hear your applications.

"Headsets are essential in today's wireless environment for both convenience and multitasking," says Pat Bucci, Verizon Wireless' director of marketing. "This one day event provides our customers with a great headset to deliver the ultimate mobile experience."

Jawbone ICON combines freedom of hands free with the reliability users have come to expect from all their mobile devices. Whether on a conference call in a noisy coffee shop, listening to music, updating a Twitter™ status with your voice or getting GPS turn-by-turn directions, ICON allows users to clearly and seamlessly experience all of their audio from their phones directly and discreetly to their ears.

"Verizon Wireless is providing its users with the perfect opportunity to experience a new and heightened level of mobility," explains Hosain Rahman, chief executive officer of Jawbone. "By combining the high quality network and phones with a Jawbone ICON 'Hero', Verizon Wireless customers will be able to fully experience their mobile lives the way it was intended — fast, reliable and hands free."

Additionally, ICON is the only headset with a built-in intelligence that syncs with Jawbone's industry-first MyTALK online platform allowing users to seamlessly download applications, updates and more while improving and increasing the functionality and value of your device over time.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable and largest wireless voice and 3G data network, serving more than 93 million customers. Headquartered in Basking Ridge, N.J., with more than 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.  

About Jawbone
For more than a decade, Jawbone has produced personal wireless technologies unparalleled in their innovation, ease-of-use and sophistication of design. The Company is the creator of the award-winning and best-selling premium ICON Bluetooth headset and the inventor of NoiseAssassin® technology, the world's first and only military-grade noise-eliminating technology. Jawbone delivers products that improve the mobile lifestyle through ever-changing software and wearability. Jawbone is privately-held and headquartered in San Francisco.

For more information, images and product demo, please visit: www.Jawbone.com/Press  

Disclaimer: product names, logos, brands, and other trademarks referred to herein are the property of their respective trademark owners.

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