News Release

Verizon Celebrates How Sweet The Sound Coming To Dallas, Texas, In 2011

Dallas Residents Can Now Register to be a Part of this Powerful Community Program

For customer inquiries, please call 800-922-0204 or go to
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January 26, 2011

Audrey Lundy
Audrey.Lundy@Verizonwireless.com  
972-444-5516

DALLAS, TX — Verizon’s How Sweet the Sound, the country’s most prestigious gospel music experience, is coming to Dallas in 2011 to delight gospel fans with a series of joyous gospel experiences. Dallas residents are invited to join in the celebration at the Verizon Wireless Cedar Hill store (145 FM1382 #100 in Cedar Hill) on Saturday, Jan. 29 from 11 a.m. until 3 p.m. Award-winning gospel artist Fred Hammond will perform live at the event, consumers can learn more about How Sweet the Sound, and will have the chance to win tickets to the 2011 Super Bowl Gospel Celebration in Dallas on Feb. 4.

Gospel fans can get a taste for Verizon’s How Sweet the Sound experience when the awe-inspiring 2010 winning church choir performs live at the 2011 Super Bowl Gospel Celebration in a lineup that includes gospel legends such as How Sweet the Sound co-host CeCe Winans and resident judge Marvin Sapp. The Super Bowl Gospel Celebration will take place on Feb. 4, at Music Hall at Fair Park on 909 1 Ave., Dallas, TX, beginning at 7:30 p.m. Tickets are on sale now at www.SuperBowlGospel.com.  

“Verizon’s How Sweet the Sound Gospel Celebration is a special experience and we are thrilled to bring it to Dallas for the first time this year,” said Frank Antonacci, region president for Verizon Wireless. “We understand the impact gospel music has on communities and fans. We encourage Dallas area residents to experience the Super Bowl Gospel Celebration, Cedar Hill community celebration and the How Sweet the Sound tour this fall.”

Choir representatives interested in learning more about registration for Verizon’s How Sweet the Sound Gospel Celebration can visit www.HowSweetTheSound.com or select Verizon Wireless retail locations until Friday, April 15, to learn more and sign up. Participating choirs will have the chance to rejoice in song and praise, perform in front of gospel greats and fans, and win up to $50,000.

(EDITOR’S NOTE: Broadcast-quality B-Roll featuring 2010 Verizon’s How Sweet the Sound Gospel Celebration coverage is available online. Log on to Verizon Wireless’ Multimedia Library at http://verizonwireless.mediaseed.tv/Story.aspx?story=37569 to preview and request video segments, which can be received in newsrooms digitally or by tape.)

About Verizon Wireless
Verizon Wireless operates the nation’s fastest and most advanced 4G network and largest and most reliable 3G network, and serves more than 94 million customers. Headquartered in Basking Ridge, N.J., with 82,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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