News Release

Verizon Wireless Features TouchyBooks: Golden App Of 2012

Installed on Samsung Galaxy Tab™ Tablets from Verizon Wireless, TouchyBooks is the Children's Playable Bookstore App of the Year

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Contact Us

January 9, 2012

Debra Lewis
Debra.Lewis@VerizonWireless.com  
908-559-7512

Anna Belle Abraham
Genera Interactive
anna@generamobile.com  
212-905-6211

LAS VEGAS, NV, BASKING RIDGE, NJ, and NEW YORK, NY — From the 2012 International Consumer Electronics Show (CES), Verizon Wireless and Genera Interactive today announced TouchyBooks is being shown at the Verizon booth (Las Vegas Convention Center, South Hall, Booth #30259).

TouchyBooks creates playable ebooks for children that inspire learning and engagement in powerful new ways. Parents can share this free virtual picture book boutique full of multilingual interactive stories for children ages 1-8, who can play as they read. This type of interactive play gives them a wonderful opportunity “to practice what they are learning.” Users can browse playable and interactive stories by well-known publishers, brands, content owners and freelance writers and illustrators.

Genera Interactive, the creator of TouchyBooks, works closely with Verizon to provide customers with five-star quality children’s interactive applications. Internationally known and recognized, Genera Interactive incorporates many benefits of 4G LTE technology in their applications to fit the lifestyles of today’s families and is considered a leader in technology and distribution. TouchyBooks has become a must-have for all Verizon customers and families. Enrique Tapias Fraga for Genera Interactive, said, “Verizon Wireless is an excellent company to work with, and together we have found a way for their community of parents, teachers and young students to share and experience TouchyBooks, our playable ebooks, together in dynamic ways.”

TouchyBooks is installed on Samsung Galaxy Tab™ tablets available from Verizon Wireless and is also available for other Android™ and iOS devices. TouchyBooks stories can be found in Windows Phone, NOOK® and BlackBerry® app marketplaces.

The Verizon Developer Community (VDC) is for developers who wish to work with Verizon to distribute their apps through the company’s mobile storefront, Verizon Apps.

For more information about Verizon at CES, visit www.verizonwireless.com/ces or follow Verizon Wireless news on Twitter at @VerizonNews. Visit www.touchybooks.com for more information about Genera Interactive.

(EDITOR’S NOTE: Media attending CES 2012 in Las Vegas can visit Verizon Wireless and Genera Interactive at LVCC, South Hall, Booth #30259.)

About Verizon Wireless
Verizon Wireless operates the nation’s largest 4G LTE network and largest, most reliable 3G network. The company serves 107.7 million total wireless connections, including 90.7 million retail customers. Headquartered in Basking Ridge, N.J., with nearly 83,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Genera Interactive
Genera Interactive is an international company with 10 years of experience specialized in multiplatform entertainment and utility applications for mobile devices and tablets. The company headquarters is in Seville, Spain with operating affiliate offices in the USA, UK, China, Mexico and Romania. They have been successful in generating millions of users by developing advanced technological solutions for global operator groups, and helping numerous brand partners and leading media companies monetize applications. Genera Interactive has developed more than 500 applications iPhone/iPad, Android, Blackberry, JavaME, Bada, JIL, WAC, Windows Phone 7, Flash, and Web HTML and more. Please visit www.touchybooks.com where you can find more company information, updates on current applications, business opportunities and more.

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