News Release

Doubling Of Smartphone Sales Creates A Basic Need: Free Wireless Workshops Offered In Salem And Keizer, Oregon

2011 trends show all age groups upgrading from basic to smartphones; Verizon Wireless Workshops draw thousands for owner education

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January 24, 2012

Scott Charlston
Scott.Charlston@VerizonWireless.com  
206-940-0385

BEAVERTON, OR — Millions of Americans got their first smartphone over the holidays and 44 percent of U.S. mobile subscribers now own a smartphone, compared to 18 percent just two years ago, according to Nielsen. Customers who have upgraded to a smartphone, switched to a new device or are looking for more information about specific operating systems in Salem and Keizer have the opportunity to get answers to their questions and become more savvy about new technology at Wireless Workshops from Verizon.

More than 28,000 customers nationwide have participated in the workshops (both online and in stores) since last spring. Customers can attend the in-person workshops at the Salem or Keizer Verizon Wireless Communications store at 480 Center St. NE (Salem) or 6340 Keizer Station Blvd. NE (Keizer). Android basic workshops will take place on January 29 from 9:30 – 10:30 a.m. in Salem or January 28 and February 4 from 8 – 9:30 a.m. in Keizer and the Apple iPhone 4S workshop will take place on January 28 and February 4 from 8 – 9:30 a.m. in Keizer.

Reports from Nielsen and ChangeWave Research also indicate:

  • 64% of 25-34 year olds own a smartphone
  • 53% of 18-24 year olds own a smartphone
  • 47% of 35-54 year olds own a smartphone (up from 19% in ’09)
  • 25% of those 55 and older own a smartphone (up from 10% in ’09)
  • 51% of smartphone owners are female

“People of all ages are realizing how a smartphone is an important tool that adds value and organization to their daily routines,” said Bobby Morrison, president –Pacific Northwest region at Verizon Wireless. “These free wireless workshops help our customers unlock the benefits of their wireless device, and have the best 3G or 4G experience on the Verizon Wireless network.”

The workshops are led by Verizon Wireless’ specially trained data experts and sales representatives who are steeped in the details of all operating systems on smartphones, tablets and a variety of other devices at Verizon Wireless stores and run between one and two hours in length. In addition to in-store workshops, the company offers many of the same workshops online in English as well as some in Spanish on-demand at www.verizonwireless.com/workshops.

Customers can also attend live online Q&A sessions where Verizon Wireless representatives answer participants’ questions about devices and operating systems. A list of upcoming online Q&A sessions is available on the Wireless Workshops website.

Customers interested in attending a Wireless Workshop in-person may register online at www.verizonwireless.com/workshops  or visit the Salem or Keizer Verizon Wireless Communications store for more information. Visitors to the site will find a list of participating stores in their area as well as the schedule for each location. For a sneak peak at a Wireless Workshop, visit the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia,  or the Verizon WirelessTV channel on YouTube™ at www.youtube.com/verizonwirelessTV.

About Verizon Wireless
Verizon Wireless operates the nation’s largest 4G LTE network and largest, most reliable 3G network. The company serves 108.7 million total wireless connections, including 92.2 million retail customers. Headquartered in Basking Ridge, N.J., with nearly 82,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com.  To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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