Churn is a critical measure of customer loyalty, representing the percentage of customers who leave their wireless providers in a given period. In the fourth-quarter, the average monthly churn rates were as follows:
Total Customers (Prepay and Postpaid)
Verizon Wireless leads the way with the nation’s largest 4G LTE and fastest 4G network, an extensive device lineup, and customer service recognized for the "Highest Ranked Customer Service Performance among Full Service Wireless Providers" by J.D. Power and Associates – see the latest J.D. Power and Associates Wireless Customer Care Performance Study – Volume 1.