News Release

Once Again, Verizon Wireless Leads Industry In Customer Loyalty

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May 9, 2012

Tom Pica
Thomas.Pica@VerizonWireless.com
908-559-7516

NEW ORLEANS and BASKING RIDGE, N.J. —

Verizon Wireless is the industry leader in customer loyalty, reporting the lowest postpaid customer churn (turnover) rate among America’s largest wireless providers in the first quarter of 2012.

Churn is a key measure of customer loyalty and represents the percentage of customers who leave their wireless providers in a given time period.  First-quarter financial performance announcements – the latest of which was released today – included the following postpaid customer churn rates, based on the average monthly churn for the quarter:

 
CarrierPostpaid Customers
Verizon Wireless 0.96%
Carrier X 1.10%
Carrier Y 2.01%
Carrier Z 2.50%

Verizon Wireless leads the way with the nation’s largest 4G LTE network, now covering more than two-thirds of the U.S. population, and an extensive selection of 4G LTE-enabled devices such as the new DROID INCREDIBLE 4G LTE by HTC and Samsung Galaxy Tab 7.7.  Additionally, customers can learn how to get the most out of their wireless devices by attending free Wireless Workshops, offered both in-store and online for a wide variety of smartphones, tablets and services.

Verizon Wireless has invested more than $70 billion since it was formed – more than $6 billion on average every year – to increase coverage and capacity of its premier nationwide network and to add new services. 

For more information on Verizon Wireless products and services, visit www.verizonwireless.com or a Verizon Wireless Communications Store.  Follow @VerizonNews on Twitter for the latest Verizon Wireless news. 

About Verizon Wireless

Verizon Wireless operates the nation’s largest 4G LTE network and largest, most reliable 3G network. The company serves 93.0 million retail customers, including 88.0 million retail postpaid customers.  Headquartered in Basking Ridge, N.J., with 80,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD).  For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

 

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