News Release

Text-To-Donate Makes It Easy For Customers To Support Colorado Wildfire Assistance

$10 Mobile Donations Benefit American Red Cross Disaster Relief

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June 27, 2012

Bob Kelley
Robert.Kelley@VerizonWireless.com
303-694-8990

DENVER, CO — Verizon Wireless has implemented a mobile giving program for customers looking for a simple way to contribute to relief and assistance efforts supporting communities affected by the High Park, Waldo Canyon and other fires in Colorado.  The company said today that customers can use their mobile phones to make $10 donations to the American Red Cross Disaster Relief Fund to support evacuees and others impacted by the fires.

“Our neighbors in Colorado have experienced some of the worst fires in our state’s history and we are mobilizing assistance for them,” said Chris Lewter, regional president for Verizon Wireless.  “We’re making it easy for our customers wanting to donate funds to the American Red Cross by implementing a simple text-to-donate campaign.”
Donating is easy – customers simply text the word REDCROSS from their mobile phone to the organization’s designated 90999 short code:

  • American Red Cross Relief: Text REDCROSS to 90999

Verizon Wireless waives text-messaging fees for disaster relief, so text messages are free when used to make donations and 100 percent of each $10 donation goes to the Red Cross.  For Verizon Wireless customers who pay monthly bills, the $10 donations will appear on the next regular monthly bill.  For customers using the company’s prepaid services, the $10 donation will be taken from customers’ prepaid balances.

About Verizon Wireless
Verizon Wireless operates the nation’s largest 4G LTE network and largest, most reliable 3G network. The company serves 93.0 million retail customers, including 88.0 million retail postpaid customers.  Headquartered in Basking Ridge, N.J., with 80,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD).  For more information, visit www.verizonwireless.com.  To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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