News Release

Grand Rapids, Michigan, Shoppers Are First In Michigan To Experience Verizon Wireless' New Store Concept

Open Doorway Connects Store to Kitchen 67 Brann's Café Customers Can Shop, Eat and Never Walk Outside

For customer inquiries, please call 800-922-0204 or go to
Contact Us

August 14, 2012

Michelle Gilbert
Michelle.Gilbert@VerizonWireless.com
248-915-3680

 

Jennifer L. Cherry
jcherry@marxlayne.com
248-855-6777

GRAND RAPIDS, MI — Verizon Wireless is rolling out a new store concept at its relocated Grand Rapids location at 1979 East Beltline Ave., which will open Monday, Aug. 27.

With an open doorway that connects Verizon Wireless to the new Kitchen 67 Brann’s Café, consumers can easily stroll between the two locations without walking outside. A digital queue at the front of the restaurant gives visitors who are waiting for service at Verizon the flexibility to enjoy a bite to eat while keeping their place in line and being notified when it’s their turn. Similarly, restaurant goers can venture over to the Verizon side and play with active smartphones, tablets and other devices, shop for service and a wide range of accessories, use self-serve features, including a bill payment kiosk and My Verizon station, and sign up for a free wireless workshop.

“This is a first for us, and we think this new concept is going to change the way people shop for their wireless needs,” said John Granby, president–Michigan/Indiana/Kentucky Region, Verizon Wireless. “With the vast capabilities of wireless technology, today we invest more time with customers to help them select the right device, set up key capabilities, like email, and educate them on other important features. Now, we’re making it even more convenient for them to take care of their wireless needs by enhancing their overall shopping experience.”

Additionally, this newly relocated location is one of the first in the county to reveal an inviting new store layout that better showcases the company’s latest devices, accessories and more. The new layout offers consumers an open, inviting and interactive environment for discovering Verizon Wireless’ devices, accessories and services as they explore their wireless needs. Customers will enjoy a hands-on experience with the latest 4G LTE smartphones, tablets, unique smart accessories, jetpacks, netbooks and more. 

The open floor plan creates an educational environment where Verizon Wireless representatives provide a personalized sales experience complete with hands-on product demonstrations and device setup instructions.  Additionally, shoppers can participate in free in-store Wireless Workshops to learn how to maximize the potential of their wireless devices.

The new Verizon Wireless store is open Monday through Saturday 10 a.m. to 8 p.m. and Sunday, 11 a.m. to 5 p.m. The store’s phone number is 616-361-3955.

For Verizon Wireless Updates on Twitter
Stay in the know about Verizon Wireless news in Michigan by following @VZWmichelle on Twitter at http://twitter.com/VZWmichelle. For the latest on products, corporate initiatives and perspectives, follow @VerizonNews on Twitter at http://twitter.com/VerizonNews. For more news and stories specific to the Verizon Wireless Midwest Area, visit and subscribe to our blog: http://vzwmidwestarea.com/.

About Verizon Wireless in Michigan
In Michigan, Verizon Wireless has more than 1,350 employees and nearly 500 locations including company-owned retail stores, indirect agents and national retailers.

About Verizon Wireless
Verizon Wireless operates the nation’s largest 4G LTE network and largest, most reliable 3G network. The company serves 94.2 million retail customers, including 88.8 million retail postpaid customers.  Headquartered in Basking Ridge, N.J., with 78,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD).  For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

####