How CES Remains Relevant

How the major technology event is evolving.

By on January 4, 2013

Since the first International Consumer Electronics Show (CES) in June 1967, major technology companies have lined up to present their newest, most innovative products. Last year, the Las Vegas Convention Center was packed with 153,000 attendees, an all-time record for the show. Despite the size and prestige of CES, some of technology’s largest players have chosen other venues to debut their products, raising questions of the ongoing relevance of CES.

According to The New York Times, the electronics industry is in flux and its most important developments are no longer coming from the makers of television sets and stereos that have been most associated with CES since its inception. Changes in the computer market have resulted in several large PC vendors scaling back their presence or not participating in CES entirely over the past few years.

Despite these changes, CES remains an important event for the tech industry. Because CES sets the tone for the rest of the year, vendors, resellers, venture capital firms and media outlets will continue to convene to share, invest in and spread the news of emerging and technology.

As ABC News 10 in Northern California reports, CES is not in a state of decline; rather it is evolving into an opportunity for start-ups to bring their innovations to market and have their voices heard in the world of electronics. This notion will be reflected by Verizon’s approach to this year’s show which will showcase collaborations with companies large and small in the Verizon Innovation Program

For more on Verizon at 2013 CES, visit @VerizonNews or use the hashtag #vzces on Twitter, or visit www.verizon.com/ces