The National Association of Broadcasters (NAB) Show, which starts tomorrow in Las Vegas, is using live streaming through StudioXperience to engage a remote attendance. NAB Show Live!, the official NAB news program, will be streamed daily, providing recaps of the previous day.
NAB joins a growing trend of major industry events live streaming from their shows. Companies and media outlets at the International Consumer Electronics Show (CES) streamed their events and press conferences online to develop their own content and reach a wider audience. The organization itself broadcast conference sessions and keynotes via CES TV.
Verizon streamed the company’s keynote address and booth tour on the Verizon CES News Center, and viewers, both customers and media, across the country were able to partake in the experience without being on the show floor. Just this week, Verizon also live streamed an event announcing details of the Powerful Answers Award, a competition that will award a total of $10 million to individuals who develop creative solutions to key issues using technology.
The development and availability of 4G LTE technology is just one contribution to a rise in live-streaming services, as the high-speed network improves the viewing experience by lowering latency, also known as buffering. Services like LiveU provide video-over-cellular solutions that allow for live broadcasting, and social media increases the popularity of live streaming, as videos can be shared in real-time over Twitter and Facebook.
With live streaming, industries can extend show invites to beyond the conference venue, expanding their news to all who are interested in tuning in.