Sports and Online Streaming Score Big

Watching Live TV on the go.

By Paul Macchia on May 17, 2013

This year, the college basketball tournament broke online streaming records. Weeks later, the 2013 Masters Golf Tournament also drew a big online audience, further solidifying that online streaming is a key part of the future of live sporting events. With televised sporting events going mobile, viewers no longer need to be tied to the couch to watch the game live.

Coined by GigaOM as “April Madness,” the Masters Tournament could be seen on a variety of channels. Both CBSSports.com and Masters.com streamed almost 100 hours of coverage during the four-day tournament. Additionally, viewers could access information on the official Masters app and through the WatchESPN app.

Easily-accessible live streaming of sports wasn’t always the norm, and it’s the demand from sports fans that got it to where it is today. For example, last year college basketball fans had to pay a small fee to access online streaming of the tournament, but this year fans were able to view all the games from a connected device as long as they had a cable subscription.

This trend looks strong and is expected to continue well into the summer with the MLB season underway. MLB.com at Bat live streams both audio and video, keeping track of inning-by-inning action. And, with the NFL training camps and preseason just around the corner, NFL Mobile will be the go-to source for all things football.

No matter the time of year, sports fans are tied to their wireless devices to watch their favorite teams.