Student-Run Store in Central Texas Celebrates Opening

Witness high school students launch and run a Verizon Wireless store.

By on June 18, 2013

High school students in Cedar Hill, Texas, a suburb in the Dallas/Fort Worth metroplex, are learning the fundamentals of business by running their own retail store. Recently, members of the Cedar Hill Independent School District (CHISD) joined the students to celebrate the grand opening.

Named “Longhorn Central” after the school’s mascot, the store came about as a project for three business classes that focus on the essentials of marketing and hospitality. From store set up to merchandise selection, the students call all the shots, giving them a great opportunity to apply their classroom knowledge to real-life situations.

“It was great to see that everything we designed was delivered just the way we envisioned it. What I learned really helped me launch the store,” said 17-year-old Carolina Ndunduma, a CHHS student.

The project is supported by Verizon Wireless, who is opening up its Wireless Workshops to students, parents and educators in the area to highlight how wireless technology can be used in various aspects of life, including education and business.

At the grand opening, students, families and Longhorn fans flocked to purchase school-spirit merchandise and custom towels and lanyards made by special education students in the high school’s life skills class. Dallas Cowboys running back DeMarco Murray also made an appearance, signing autographs to commemorate purchases at Longhorn Central.