Life Doesn't Buffer, Nor Should Your Video

Improving the mobile video experience.

By on July 18, 2013

Cisco Systems, a leader in networking equipment, estimates two-thirds of the world’s mobile data traffic will be video by 2017, a jump aided by the increased availability of 4G LTE technology and its capacity to stream high-definition (HD) video.

Streaming or downloading video over legacy networks can result in a lower-quality experience for viewers who may have to deal with buffering or play-back problems. 

In fact, NPR recently reported on a study published by University of Massachusetts professor Ramesh Sitarama about network performance and video viewing habits. According to Sitaraman, “What we found was that people are pretty patient for up to two seconds. If you start out with, say, 100 users – if the video hasn't started in five seconds, about one-quarter of those viewers are gone, and if the video doesn't start in 10 seconds, almost half of those viewers are gone.”  So the public’s patience is wearing thin. 

4G LTE comes into play to improve that viewing experience because of the data speeds it delivers. Speeds greater than 10 megabits per second mean mobile video viewers using 4G LTE smartphones and tablets can load and watch videos with little to no breaks or latency.

With 4G LTE connectivity, mobile video users will be less likely to abandon videos because of how long it takes to load.