My Fabulous Quince: A Success in San Antonio

Expo educates many on the coming-of-age tradition.

By Audrey Lundy on August 22, 2013

Nearly 900 people recently attended Verizon’s My Fabulous Quince in San Antonio. Held near the South Park Mall, the event included live performances and device demonstrations.

Parents and teens from the Latino community in San Antonio and its neighboring areas gathered at the Sunday event, where they used smartphones and tablets to search for party ideas, received Quince planning tips from exhibiting vendors, enjoyed a fashion show and met with Mexican regional music singer, America Sierra. A coming-of-age tradition in the Latino culture, the Quince has evolved into a billion-dollar industry today, attracting large crowds and celebrity support.

A national program at Verizon, the My Fabulous Quince expo travels to eight cities across the U.S. to help Hispanic teens and families plan the big celebration. San Antonio is one of the three stops in Texas. Teens from these participating cities have the opportunity to enter to win an all-expense-paid Quince party and a college scholarship through the My Fabulous Quince essay contest. For the grand prize winner of this year’s contest, the Latin Grammy winning group 3BALLMTY will perform live at the party. The winner will also receive styling guidance from Jennifer Lopez.

Two local bloggers came out to cover My Fabulous Quince in San Antonio. They had the opportunity to not only interview America Sierra, but also speak with San Antonio district manager Abby Rodriguez about Verizon’s involvement. One of the bloggers, Rocio Chavez of “Your Sassy Self,” posted a nice story about her experience.