Purchases made from mobile devices accounted for 11 percent of all U.S. retail ecommerce sales in 2012. Consumers are reading other consumers’ reviews, searching Twitter for trends and asking friends if they “like” an item before making a purchase – all from their mobile devices.
With the rise of online shopping, consumers are seeking inspiration and recommendations about on-season trends within a few clicks or taps.
- Transitional Pieces – Women can take their summer wardrobes into fall with two staple items – a wrap sweater and ankle boots.
- Prep School Chic – To stay on-trend this fall, men will want to hit the books – or at least look like it. Oxford shoes and fitted blazers will take you from warm-weather boat rides to fall football games.
- Combat Strategy – Military inspired boots and cargo pockets in shades of army green, sandy brown and hard black are rugged and tough to get style-ready for cold winter months.
- Burst of Color – Accent outfits with neon shades of pink, yellow and green. Don’t forget, smartphones are an accessory – and will stand out in an electric-colored case.
For style inspiration, shoppers are also turning to professional stylists, fashion bloggers and self-proclaimed fashionistas through collaborative apps. Shoppers can see what trends celebrities, bloggers and stylists love with Pose. For those looking to get inspired, Cloth provides a view of what fashion followers are wearing in sun, rain and snow. The StyleBook app turns a person’s closet inside out by organizing what they already own and creating chic new looks to help them develop their own personal style.
With fall underway and the holiday season quickly approaching, now is a great time to tap into the online fashion conversation.