When entrepreneur Darlene Tenes’ Hispanic holiday ornaments were included in the 2007 Latin GRAMMY gift bags given to celebrities in attendance, her lifestyle business, CasaQ, took off. And with that success so did her days of hectic meetings, events, countless client phone calls and seminars.
Tenes’ designs can now be seen in Macy’s, and the San Jose, Calif.-based company has expanded over the past six years to include fundraising opportunities for schools and businesses, cultural event planning, interior design, auction coordination, as well as travel and concierge services.
To keep things running smoothly, Tenes chose Verizon Wireless’ 4G LTE network to power her day-to-day operations, relying on her smartphone and tablet to stay connected with clients and colleagues.
“I needed a network that could reach my home office in the San Jose foothills,” she said.
In addition to helping keep her organized and connected, Tenes’ mobile devices are also an integral part of the creative process, both inside and outside the office.
“I use my iPad camera to capture shots of cultural images that inspire new designs,” she said, going on to discuss one of her favorite apps. “I use ArtRage to make rough sketches of new designs or upload images to play with different color options.”
Coordinating a business’ moving parts can be a challenge for entrepreneurs. Mobile devices are helping small businesses like CasaQ do more with less time and a smaller staff.