The Mobile Transformation of Super Bowl Sunday

During the last 48 years, Super Bowl Sunday has become the biggest day of the year to watch sports. At the same time, mobile technology has evolved and is now giving you new ways to experience and interact around the game’s excitement — both on and off the field.

Super Bowl XLVI in 2012 was the first big game fans could watch live on their smartphones and tablets. Before the introduction of apps like NFL Mobile, if you weren’t able to watch the game live, you would be sentenced to wearing fogged glasses and earplugs to avoid spoilers until you could watch the taped version. Now, NFL Mobile from Verizon allows you to stream the game live on your mobile device and set up alerts to keep track of the score and stats.  

If you are among the 78 percent of Americans who look forward to seeing new commercials more than the game, mobile apps like Shazam allow you to watch your favorite commercials over and over again and share with friends. If you’ll be watching the Red Hot Chili Peppers and Bruno Mars during the halftime show, you can also use Shazam to get playlists and exclusive content.

With the millions of people watching Super Bowl XLVIII – whether for the game or the entertainment – it’s no surprise that activity on social networks hit a record-setting number of “Likes,” check-ins, mentions and comments during last year’s game.  Last year, during Super Bowl XLVII Trendrr reported 47.67 million instances of social media engagement, while Twitter reported 24.1 million tweets during the game. With the increased popularity of social media over the past year, this record could very well be broken during Sunday’s game.

Whether you’ll be watching Super Bowl XLVIII as a sports fan, music fan or commercial enthusiast (or all three), keep your smartphone or tablet nearby to stay on top of the stats and social conversation going on around the game and entertainment.