Super Bowl and the Second Screen

Full Transparency

Our editorial transparency tool uses blockchain technology to permanently log all changes made to official releases after publication.

More of our content is being permanently logged via blockchain technology starting [10.23.2020].

Learn more

According to Nielsen, nearly half of all smartphone and tablet owners use their mobile devices as their “second screen” while watching TV every day. With Super Bowl XLVIII right around the corner, there is little doubt that football fans will fit squarely into that statistic.

During Super Bowl XLVII, fans posted more than 47.7 million updates to Twitter, Facebook and other social networks, tripling 2012 numbers. This year, Super Bowl watchers will likely continue to divide their attention between the on-field action and their second screens and interacting with their social networks at the same time.

Fans don’t have to miss a single minute of all the action with apps such as NFL Mobile or ESPN ScoreCenter. And, for the first time ever, premium subscribers to NFL Mobile can stream the Super Bowl live. Plus, they can keep up to date on all news (and rumors) by following and engaging with top NFL analysts on Twitter such as Adam Schefter, Chris Mortensen and J.A. Adande.

Plus, it’s not just the game that mobile users want to watch. They want commercials to incorporate mobile devices, too. After the 2013 game, 21 percent of respondents to a Mobile Marketing Association and SessionM study said they would like to see more commercials that incentivized taking action on their phones or offered additional content.

So let the posts, tweets and texts fly. It’s game on for mobile users.

Related Articles

02/15/2021

Virtual Reality (VR) has begun to transform medicine in profound ways. VR solutions are being used to train doctors and to plan and practice operations.

10/23/2020

Verizon’s military discounts site shows everything you need to know about Wireless offers, FiOS savings and military career opportunities, all in one place, making it simple for service members and veterans to discover what Verizon has to offer.