Actor Lance Gross Promotes Potential of Us During Black History Month

Aiming to inspire the public to give back and build stronger communities.

By on February 25, 2014

Throughout February, Verizon Wireless commemorated Black History Month by celebrating the contributions of African Americans to society and encouraging others to build upon this legacy through the company’s Potential of Us program.

The Potential of Us initiative honors the history-maker in each person by recognizing their powers to transform their communities. Through a series of live challenges led by celebrity guests and actors, the program aims to inspire the public to give back and build stronger communities.

Among those leading the charge is actor and Potential of Us host Lance Gross who returned to his college stomping grounds outside of Washington, D.C. Gross, a graduate of Howard University, shook hands and signed autographs for the throngs of fans who came to Fashion Centre Mall in Arlington, Va., for a Potential of Us event. Gross, on break from filming the new political-thriller series “Crisis” which debuts on NBC on March 16, encouraged everyone to collect and recycle their no-longer-used wireless devices and accessories through HopeLine from Verizon, which connects survivors of domestic violence to vital resources, funds, and organizations nationwide, and protects the environment.

Hundreds of old cell phones were collected at the event for recycling through HopeLine, prompting Gross to note, “There’s power in numbers. You can get anything done when you have a good network behind you.”

Fans that were unable to make the event can still get involved. Verizon Wireless accepts old cell phones and wireless equipment in any condition and from any manufacturer. All local stores have HopeLine recycling bins for convenient drop-off and the company offers postage-paid labels for download to mail in old equipment.

Donators can take an “un-selfie” as they drop off old devices in the HopeLine collection bin, and then post photos on Facebook, Instagram and Twitter using the hashtag #PotentialofUs to help raise awareness of the need for charitable giving.  

Tags: Black History Month, Potential of Us, HopeLine from Verizon, Lance Gross, domestic violence awareness