INDYCAR announced today a multi-year agreement with Verizon that will see North America’s premier open-wheel racing championship named the Verizon IndyCar Series.
The partnership, which aligns the motorsports series with Verizon’s technical expertise, will implement and nurture compelling programs to benefit fans, the series, teams, commercial partners and race venues.
Verizon will also continue its sponsorship of the Verizon P1 Award, which is presented to the Verizon IndyCar Series pole winner in each race.
The multi-faceted plan between Verizon and INDYCAR to link sports, entertainment and technology will begin at the Firestone Grand Prix of St. Petersburg, which kicks off the 18-race INDYCAR season March 30.
“Verizon is the perfect partner for us to showcase the high level of innovation and technology that is inherent in our sport,” said Mark Miles, CEO, Hulman & Co., the parent of INDYCAR and the Indianapolis Motor Speedway. “INDYCAR will provide a large audience of tech-savvy consumers who are eager for the latest technology to further enhance their experience.”
The collaboration includes significant network coverage upgrades to the Indianapolis Motor Speedway as part of its Project 100 initiative; short- and long-term technology enhancements to INDYCAR Race Control; the addition of pit lane monitors; and enhanced connectivity for spectators at each domestic race venue.
Verizon will also deploy its LTE Multicast solution at racetracks in the future to complement the Verizon INDYCAR 14 app and indycar.com, the official website of INDYCAR. The emerging technology delivers rich multi-faceted multimedia content to multiple devices at once rather than sending it in a separate stream to each user.
Verizon has been an Official Partner of INDYCAR the past four years and the primary sponsor of the No.12 Verizon Team Penske car driven by Will Power. The relationship with the team owned by businessman Roger Penske will expand for the 2014 season as Verizon also will be the primary sponsor of the No. 2 entry driven by 1999 CART champion and 2000 Indianapolis 500 winner Juan Pablo Montoya for at least eight races.