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When watching TV today, viewers can follow along with their favorite shows via interactive apps, Twitter, Facebook and other social media platforms for an enhanced viewer experience. AMC TV has even jumped on the bandwagon with Story Sync, a live two-screen experience that lets viewers vote in polls, learn cool trivia and watch video clips all while viewing their favorite shows. Another interactive TV app is Live 140 – Tweet Streams for TV, which gives viewers up-to-date tweets to connect with other fans. Viggle is an app that listens while viewers watch, giving points for watching that are redeemable for rewards such as gift cards.
On-demand and on-the-go
With today’s mobile lifestyles, apps such as Netflix, YouTube, Hulu plus, and ABC Player provide users with a way to stream their favorite programs via a 4G LTE or Wi-Fi connection, right to their smartphones or tablets. TV programs are now available on the go. Even more, devices and accessories like Chromecast, Verizon FiOS TV, Belkin Miracast Video Adapter and Push2TV are ways to stream online videos and TV shows straight to your television for a complete viewing experience. That way, friends don’t have to crowd around your smartphone or tablet to watch.
A study by Millward Brown shows that Americans are spending 151 minutes a day on their mobile devices, compared to 147 minutes a day in front of TVs. In today’s technology-driven age, television viewers are “stacking” or “meshing” their media viewing. Stacking occurs when a viewer is watching TV and consuming unrelated content on a separate media device such as skimming social media or surfing the Web during their favorite shows. Meshing occurs while watching a TV show and looking up information on the series or sharing your thoughts on the latest episode using a mobile device or tablet.
An interactive experience
How many times have you watched a TV show and pulled out your phone to look up the name of an actor, where the show was filmed, details on the director, or even the latest celebrity gossip about the show?
