Magazines are a staple at almost any salon. Most people can recall sitting in a salon chair, getting their hair cut or colored, and flipping through an endless number of outdated magazines.
According to Wendy Smith, owner of Salon Bohemia in the Park Slope neighborhood of Brooklyn, those days are almost gone. “Now, most of our customers come in and don’t even bother picking up the magazines – they’re on their smartphones or tablets.”
For many, going to the salon is a big time commitment. From coloring to straightening to blowouts, people can spend hours getting their hair done. With mobile technology, they can not only pass the time by reading, surfing the Web or playing games; they can also use their smartphone or tablet to make the most out of their salon experience.
“What we see mostly is that our customers come in and immediately take out their phones to show us a photo of exactly the type of cut or color they’re looking for,” adds Smith. “It’s such an easy way for us to know exactly what they want out of the appointment.”
In addition, there are several salon apps out there that can enhance the salon experience. Pinterest, for example, gives instant access to a variety of haircuts and colors to consider. MakeUp by ModiFace offers virtual makeovers with 40 different celebrity hairstyles and thousands of state-of-the-art cosmetics colors and shades to virtually try hundreds of different looks.
For those who still want to read magazines, Flipboard acts as a personal beauty magazine with the latest beauty news, hottest new products and fashion tips in an easy-to-read format.
And mobile technology isn’t just for customers.
“While I always see my customers come in with their devices, my stylists are also using tablets to preview the latest looks and showcase their portfolios,” Smith said.
In today’s constantly evolving tech landscape, it’s no surprise that beauty and technology go hand in hand. From beauty apps to blogs to social media, there’s no end to the ways that technology can make the salon experience even better.
Caption: Jodie Patterson, owner, creative director and brand strategist for Georgia NY, using a Verizon Wireless 4G LTE tablet to read a blog while she gets her blowout at Salon Bohemia.