Verizon Opens Newest and Largest Destination Store in Houston

‘Tech playground’ invites customers to explore digital lifestyles, offers hands-on holiday shopping.

By on November 24, 2014

Today, Verizon Wireless opens its newest Destination Store in Houston, continuing the company’s reinvention of the retail shopping experience. The state-of-the art store, located in the upscale BLVD Place mixed-use development, is one of only three Verizon Destination Stores in the United States and the first one located in the South.

Largest Verizon Wireless Destination Store in the Country

Spanning 12,224 square feet, the two-story store is designed to create an integrated, hands-on technology retail experience for today’s sophisticated technology shopper.

“We are excited to open the third Verizon Destination Store in the country and first in the South right here in Houston, a city that embraces technology and inspires innovation,” said Krista Bourne, president – Houston/Gulf Coast Region. “Houston shoppers are diverse and use technology in their own unique ways to support their mobile lifestyles. We’re confident our Destination Store will offer them a shopping experience like none other in the South."

Built to Engage, Educate, Experience

With a team of over 70 employees and six interactive Lifestyle Zones, visitors can engage with trained specialists and experience applications, gadgets and gear in a visual playground setting. Verizon Wireless' 4G LTE network helps ensure customers remain connected to people and things that matter most, and the Houston Destination Store brings each of these scenarios to life via its Lifestyle Zones:

  • Amplify It – an immersive music experience for the music aficionado
  • Anywhere Business – to meet the need of Houston’s deep roots in the energy and healthcare industries, as well as the mobile professional and entrepreneur
  • Customize It – a special on-site photo booth to create one-of-a-kind smartphone accessories that make a style statement
  • Get Fit – an interactive area for the active sports and fitness buff to engage hands-on with the latest technology
  • Have Fun – unique tech toys for gamers and tech toy enthusiasts
  • Home and On The Go – a “connected” home that demonstrates home monitoring and energy management devices

The Houston Destination Store also includes an enhanced, dedicated Wireless Workshop area with seating for personalized hands-on training. A Verizon education specialist will share tips about getting the most out of a device and also lead free classes in front of a large, interactive digital display screen.

The store's architecture and design features local, Texas-sourced materials and was created with the customer in mind, with 140 screens throughout to help shoppers access information on products and services. Most notable, an expansive 14-foot gesture-based interactive curved wall represents the power of the Verizon network and illustrates how consumers pursuing their lifestyle passions, such as sports, music or travel, bring the Verizon network to life.

The Destination Store concept was first introduced in November 2013 at the Mall of America, and a second store in Chicago opened earlier this month. In addition to the new Houston Destination Store, Verizon will continue its ongoing effort to redesign company-owned retail locations, called Smart Stores, throughout the country to transform the wireless industry retail experience.