For professionals in the furnishings industry, mobile devices have brought design, collaboration and purchasing together on the trade show floor. Designers and buyers at High Point Market, the largest furnishings show in the world with more than 11 million square feet of showrooms and 75,000 attendees, are able to capture thousands of photos with their smartphones and tablets and immediately share them with clients from across the country to around the world.
According to designer Anne Buresh, sharing images from the showrooms at High Point Market with clients expedites buying decisions. “My clients can be involved in my process of finding the things that we are looking for, for their homes, and they love the instant gratification,” says Buresh. She shares even the details of pieces like hardware choices and color options, all of which leads to greater comfort in the client’s buying decision.
Mobile applications such as Evernote have particular functionality tailored for the job of capturing photos and relevant product details in one easy-to-access location.
Designer Rich Herska uses Evernote to capture and share product SKUs, color, hardware options and delivery lead times among other information, which makes him more efficient for his clients while at High Point Market.
High Point Market extends the reach of their market through social media sites. The successful High Point Market program, Style Spotters, highlights independent interior designers selected each year to share their favorite styles and designs on Pinterest and Twitter. Their Pinterest boards and tweets provide décor inspiration for professional and amateur designers as well as highlight key trends in home and commercial furnishings for the coming year.
Watch the video to see what interior designers shared with Verizon about their mobile devices and favorite mobile apps at High Point Market.
And, for more design inspiration and industry insights, follow the upcoming Las Vegas Market: January 18 - 22. Attending designers and buyers will be sharing their favorite products and ideas straight from the showroom floor on Twitter using the hashtag #LVMKT.
Karen Smith is a public relations manager with Verizon Wireless. Follow her on Twitter at: @VZWKaren.