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Relevant Mobile Advertising FAQs
  1. What is Relevant Mobile Advertising?

    When you use your mobile device, you often see ads on websites and apps. Using information we have from customers, we help marketers reach audiences with more relevant messaging. 

    The information we use for this program includes the postal address we have for you and certain consumer information such as your device type and language preference, as well as demographic and interest categories obtained from other companies. This information might include your gender, age range, and interests (i.e. sports fan, frequent diner, or pet owner). In addition, we will use an anonymous, unique identifier we create when you register on our websites.  This may allow an advertiser to use information they have about your visits to online websites to deliver marketing messages to mobile devices on our network. We do not share information that identifies you personally outside of Verizon as part of this program.

    Some examples of Relevant Mobile Advertising could include:  For a local restaurant that wants to advertise only to people who live within 10 miles or for a retailer advertising to people who have visited its website online, we help enable these ads to mobile devices on our network.

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  2. Is any of my personal information shared for Relevant Mobile Advertising?

    No, we do not share any information that identifies you personally outside of Verizon as part of this program.

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  3. What types of devices and accounts receive Relevant Mobile Advertising?

    Only devices that use our network are included. This includes basic phones, smartphones, tablets, mobile hotspots, netbooks and USB modems. If you share your mobile hotspot with others, ads may also appear on connected devices.  Most customer and small business accounts are included. Corporate, government and prepaid accounts are not included.

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  4. Does Verizon Wireless use my device location in the Relevant Mobile Advertising program?

    No. Information about your mobile device location is not used in this program (information used for this program is described in the answer to question #1 above).

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  5. Does Verizon Wireless use information about my mobile web browsing in the Relevant Mobile Advertising program?

    No. Information Verizon Wireless may have about web activity from your mobile device is not used in this program (information used for this program is described in the answer to question #1 above).

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  6. Where will I see ads delivered via the Relevant Mobile Advertising program?

    You’ll see ads in the same places you see them today, such as on websites you visit or on applications you use.

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  7. Can I refuse permission to use my information for Relevant Mobile Advertising?

    Yes, you can notify us that you do not want us to use your information for Relevant Mobile Advertising by visiting www.vzw.com/myprivacy or by calling (866) 211-0874.  

    Note: if you have a multi-line account, you must indicate your privacy choices with respect to each individual line.

    In addition, if you would like to prevent third party advertising entities from using information they have about your web browsing across sites unrelated to Verizon, including the use of this information in the Relevant Mobile Advertising program, you can opt-out at www.aboutads.info.   

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  8. If I decide to allow you to use my information for Relevant Mobile Advertising, can I change my mind later?

    Yes, you can change your privacy choices at any time.

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  9. If I’ve requested that my information not be used for Relevant Mobile Advertising, will I still get mobile ads?

    Yes, you will receive mobile ads whether you participate in Relevant Mobile Advertising or not. However, under the program, the ads you see may be more relevant to you.  

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  10. If I have opted-out of sharing my Customer Proprietary Network Information (CPNI), does that mean I am also opted-out of Relevant Mobile Advertising?

    No. The Relevant Mobile Advertising privacy choices are separate from any privacy choices you have made relating to CPNI. You will need to record your choices for the Relevant Mobile Advertising program.

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  11. If I have already opted out of Relevant Mobile Advertising, do I have to opt-out again when you make changes to the program? 

    No, you do not need to register your choice again.  Your existing opt-out will remain in place.  You can view your current status and notify us of any changes you may have at www.vzw.com/myprivacy.

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