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Relevant Mobile Advertising FAQs

General Information
  1. What is Relevant Mobile Advertising?

    The Relevant Mobile Advertising program, part of the AOL Advertising Network, helps make marketing you see more personalized and useful to you across the devices and services you use.

    Information used by the Relevant Mobile Advertising program includes your postal and email addresses; certain information about your Verizon Wireless products and services such as your device type; and demographic and interest categories we get from other companies such as your gender, age range, and interests (i.e. sports fan, frequent diner, or pet owner). This information may be combined with information the AOL Advertising Network collects when you use AOL services and visit third-party websites where AOL provides advertising services (such as web browsing, app usage, and location), as well as information that AOL obtains from third-party partners and advertisers. This information is described in the AOL privacy policy.

    The advertising program uses online and device identifiers including AOL browser cookies, advertising IDs from Apple and Google, and one created by Verizon, known as a Unique Identifier Header or UIDH. Unless you opt out of the Relevant Mobile Advertising program (and have not opted in to the separate Verizon Selects program), a UIDH is included in the address information of Internet requests going to Verizon companies (including AOL) and to a small number of partners to help deliver services unrelated to advertising. In addition, with your opt-in consent, for example when you opt in to the Verizon Selects program, the UIDH may be shared with partners who provide advertising services. Partners that receive the UIDH are authorized to use the UIDH only as part of the Verizon and AOL services and not for their own separate uses. More information about the UIDH can be found here.



  2. Is any of my personal information shared outside the Verizon family of companies?

    We do not share information that identifies you personally as part of these programs other than with vendors and partners who do work for us. We require that these vendors and partners protect the information and use it only for the services they are providing us.



  3. What types of devices will receive advertising?

    Devices you have on your Verizon Wireless account and those you use to log in to My Verizon will receive ads. In addition, you may receive advertising on devices you use to connect directly to AOL sites and services, or on third party sites where AOL provides advertising services. If you share your mobile hotspot with others, ads relevant to you may also appear on other connected devices.



  4. What types of accounts may be part of Relevant Mobile Advertising?

    Most Verizon Wireless consumer and small business accounts are eligible to be included. Corporate, government and prepaid accounts are not eligible.



  5. Will my device location be used?

    Information Verizon Wireless has about the location of your mobile device is not used in the combined program. AOL offers its own services that involve the collection of location information, and location information that AOL collects or uses, as well as any location information provided by advertisers themselves, may be used by AOL. For example, if you allow the MapQuest app to collect and use your location information, that information may be used by AOL to help make advertising you see more relevant. More information can be found in the AOL privacy policy.



  6. Will information about my mobile web browsing be used?

    Information Verizon Wireless has about web activity from your mobile device is not used in the program. Mobile and online web browsing information AOL independently collects is used.



  7. Where will I see advertising?

    You'll see advertising in the same places you see it today, such as on websites you visit or in apps you use.



  8. Do I have a choice about the use of my Verizon Wireless information for the program? Do I have a choice about the insertion of the UIDH?

    Yes, you can notify us that you do not want us to use your Verizon Wireless customer information by visiting www.vzw.com/myprivacy or by calling (866) 211-0874. If you have an account with multiple lines, you must indicate your privacy choices with respect to each individual line. If you opt-out of Relevant Mobile Advertising and you have not joined Verizon Selects, Verizon will stop including a UIDH in traffic coming from your device. The UIDH will still appear for a short period of time after you opt-out of the Relevant Mobile Advertising program. If you are a member of Verizon Selects, the UIDH will still be present even if you opt-out of Relevant Mobile Advertising. More information about the UIDH is available here.



  9. Do I have choices about the use of AOL information for the program?

    You have choices about how AOL uses your information for advertising purposes. You can opt-out of receiving interest-based ads when you browse the web by visiting the Digital Advertising Alliance's consumer choice page and selecting "AOL Advertising." This opt-out choice will apply only to the browser you are using when you opt-out, so if you are using multiple browsers or devices, you will need to repeat this process on each. Please note that blocking or deleting cookies in your browser may cancel your choice to opt-out.

    You can make your opt-out choice apply to any browser and device you use while signed into AOL by adjusting your AOL Marketing Preferences.

    You can also opt-out of receiving advertisements targeted to your mobile device by AOL by following the instructions provided at this Mobile Device Choices page.



  10. Can I opt-out of these advertising programs using my browser controls?

    No, using browser controls such as clearing cookies on your devices or clearing your browser history is not an effective way to opt-out of the Verizon and AOL advertising programs. Instead, if you want to opt-out, you should take the steps outlined above in #8 and #9.



  11. Is the UIDH still present if I have opted-out of Relevant Mobile Advertising?

    Verizon Wireless will stop including a UIDH after you opt-out of the Relevant Mobile Advertising program or activate a line that is ineligible. (Government and enterprise lines are examples of ineligible lines.) The UIDH will still appear for a short period of time after you opt-out or activate an ineligible line. If you choose to participate in the Verizon Selects program, the UIDH will be present even if you have opted-out of the Relevant Mobile Advertising program.



  12. If I decide to allow you to use my information for Relevant Mobile Advertising, can I change my mind later?

    Yes, you can change your privacy choices at any time. When you opt-out, Verizon Wireless data will no longer be combined with AOL Advertising Network information and Verizon Wireless data will be removed by AOL from the information it uses to provide advertising to you. Please note that: (1) this is not applicable if you remain opted-in to the Verizon Selects program, and (2) information collected prior to the date of your opt-out may be used in combination with others' information for analytics and modeling purposes.



  13. If I've requested that my information not be used for Relevant Mobile Advertising and not used by the AOL Advertising Network, will I still get ads?

    Yes, you will receive ads regardless of whether you participate. We expect that the ads you see will be more relevant to you if you are in the program.



  14. If I have opted-out of sharing my Customer Proprietary Network Information (CPNI), does that mean I am also opted-out of Relevant Mobile Advertising?

    No, the Relevant Mobile Advertising privacy choices are separate from any privacy choices you have made relating to CPNI.



  15. If I have already opted-out of the Relevant Mobile Advertising program you described in earlier notices, do I have to opt-out again now that you are combining the program with the AOL Advertising Network?

    No, you do not need to register your choice again. Your existing opt-out will remain in place and Verizon Wireless data will not be used in the combined program. You can view your current status and notify us of any changes you may have at www.vzw.com/myprivacy. Note that your opt-out of Relevant Mobile Advertising does not mean that you are opted-out of AOL advertising programs. Please see additional information above in #9.



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