Beginning in November 2015, the Relevant Mobile Advertising program will be combined into the AOL Advertising Network. The combination will help make marketing you see more personalized and useful to you across the devices and services you use. These FAQs describe how the program will work after we combine the programs.
The combined advertising program will use online and device identifiers including AOL browser cookies, advertising IDs from Apple and Google, and one created by Verizon, known as a "Unique Identifier Header" or "UIDH." When the Verizon and AOL programs are combined, the UIDH will be inserted in certain web traffic that is sent only to Verizon companies (including AOL) and to certain partners. Partners that receive the UIDH will be authorized to use the UIDH only as part of the Verizon and AOL services and not for their own separate uses. More information about the UIDH can be found here.