This notice provides detail about the Verizon Selects program.
The Verizon family of companies offers a wide and growing variety of free services, including The Huffington Post, MapQuest, and our new mobile video service, go90. Like many others online, these services are made possible by advertising. The best advertising is for something you might actually want, and that is what we want to give you.
AOL is now part of Verizon, and we will soon combine Verizon Selects into the AOL Advertising Network. These programs use customer information to help make the ads you see more interesting and useful. Ads may be delivered on websites and in apps on the devices you use or via mail, email or text when you have approved it.
What information is used?
Information used by the Verizon Selects program includes:
- Addresses of websites you visit when using your wireless service
- Location of your device
- Apps and device features you use
- Your postal and email addresses
- Information about the quantity, type, destination, location, and amount of use of your Verizon telecommunications and interconnected voice over internet services and related billing information (also known as Customer Proprietary Network Information or CPNI)
- Information about your use of Verizon products and services (such as data and calling features and use, FiOS service options, equipment and device types)
- Information we get from other companies (such as gender, age range, interests, shopping preferences, and ad responses)
The AOL Advertising Network uses information collected when you use AOL Services and visit third-party websites where AOL provides advertising services (such as web browsing, app usage, and location), as well as information that AOL obtains from third-party partners and advertisers.
We do not share information that identifies you personally as part of these programs other than with vendors and partners who do work for us. We require that these vendors and partners protect the information and use it only for the services they are providing us.
How do these advertising programs work?
These programs use online and device identifiers, including AOL browser cookies, ad IDs from Apple and Google, and one created by Verizon, known as a "Unique Identifier Header." When the programs are combined, the Verizon identifier will be inserted in certain web traffic that is sent only to Verizon companies (including AOL) and to certain partners. These partners will be authorized to use the Verizon identifier only as part of Verizon and AOL services.
We use these identifiers to help make our advertising programs better by, for example:
- Linking Verizon advertising program information to information AOL has, to provide more personalized advertising.
- Connecting app and web browsing activity, so ads linked to your interests can appear in both.
- Helping to determine that different devices have the same user, so AOL can deliver better advertising in more places.
Your CPNI and other information will be shared among the Verizon family of companies. You have a right, and Verizon has a duty, under federal law, to protect the confidentiality of your CPNI.
You must join Verizon Selects to be a part of it, and you can change your mind at any time. You will remain a participant until you withdraw your consent. Information Verizon Selects collects while you are a participant may be kept for up to three years. You can visit the Verizon Selects Preference Center to learn how to stop participating.
If you choose not to participate your choice will not affect any of your other Verizon services.
You also have choices about how AOL uses information for advertising purposes. Please note that using browser controls such as clearing cookies on your devices or clearing your browser history is not an effective way to opt-out of the Verizon or AOL advertising programs.