This notice provides detail about the Verizon Selects program.
The Verizon family of companies, which includes AOL, offers a wide and growing variety of free services, including The Huffington Post, MapQuest, and go90. Like many others online, these services are made possible by advertising. The best advertising is for something you might actually want, and that is what we want to give you.
As part of the AOL Advertising Network, Verizon Selects uses customer information to help make the ads you see more interesting and useful across the devices and services you use or via mail, email or text when you have approved it.
What information is used?
Information used by the Verizon Selects program includes:
- Information about your wireless device including websites you visit, apps and features you use, and device and advertising identifiers
- Information about your device location
- Your postal and email addresses
- Information about the quantity, type, destination, location, and amount of use of your Verizon telecommunications and interconnected voice over internet services and related billing information (also known as Customer Proprietary Network Information or CPNI)
- Information about your Verizon products and services and how you use them (such as data and calling features and use, FiOS service options, equipment and device types)
- Information we get from other companies (such as gender, age range, interests, shopping preferences, and ad responses)
We do not share information that identifies you personally in this program other than with vendors and partners who do work for us. We require that these vendors and partners protect the information and use it only for the services they are providing us.
Does the program use device identifiers?
The program uses online and device identifiers, including AOL browser cookies, ad IDs from Apple and Google, and one created by Verizon, known as a Unique Identifier Header or UIDH. Verizon includes a UIDH in the address information of Internet requests going to Verizon companies (including AOL) and to a small number of partners to help deliver services unrelated to advertising. In addition, when you opt in to Verizon Selects, the UIDH may also be shared with partners who provide advertising services. Verizon partners are authorized to use the UIDH only as part of Verizon and AOL services.
We use these identifiers to help make our advertising programs better by, for example:
- Linking Verizon advertising program information to information AOL has, to provide more personalized advertising
- Serving ads to customers in apps and web browsers that do not use common advertising identifiers
- Helping to determine that different devices have the same user, so AOL can deliver better advertising in more places
Your CPNI and other information will be shared among the Verizon family of companies. You have a right, and Verizon has a duty, under federal law, to protect the confidentiality of your CPNI.
You must join Verizon Selects to be a part of it, and you can change your mind at any time. You will remain a participant until you withdraw your consent. Information Verizon Selects collects while you are a participant may be kept for up to three years. You can visit the Verizon Selects Preference Center to learn how to stop participating.
If you choose not to participate, your choice will not affect any of your other Verizon services.
You also have choices about how AOL uses information for advertising purposes. Please note that using browser controls such as clearing cookies on your devices or clearing your browser history is not an effective way to opt-out of the Verizon or AOL advertising programs.
If you do not want the UIDH (discussed above) included in any of your web traffic, you should opt out of the separate Relevant Mobile Advertising program and not opt-in to Verizon Selects.