"The responsibility can sometimes overshadow the joy and passion that led you to start that business."
Every week between Wednesday when the shipment of fresh flowers arrives, and Saturday when most event deliveries go out, anything can happen.
"No one ever told me about that aspect of it – the perishability of the product – and every single week, I get this adrenaline spike."
At Pollen Floral Art in Austin, Texas, Brooke Howsley creates works of art with fresh, fragile flowers. After a design degree and a few different creative careers, her admittedly naive approach was: “I can just do this.” She started her company in 2003.
"I used to not think much about money. I just wanted to be happy."
When she was starting out, Brooke was driven by the genuine connection that comes from giving her art to another person. If it was up to her, money wouldn’t be a part of it. She would "just make something really beautiful and give it to you."
For someone who would prefer to operate on a barter system, financial success is now a point of pride. Now she can pay herself and a few talented hands – signs not just of income, but steady growth.
"We’ve booked events for the next 6, 8, 10, 12 months. Even if I wanted to quit today, that means I'd be done in a year."
And each of those commitments requires a different level of communication. For some clients it can require between 50 and 100 emails per event. But with the additional hires to help with the back and forth, Brooke can get back to creating pieces of art for others.
"It makes me feel really wonderful that I can show [my daughter] that as a woman, you can do whatever you want. You can be a creative person and make money. You can make yourself happy by choosing a career."
Learn how Verizon can help your businessContact a Rep