HAMAMATSU CITY, Japan, LOS ANGELES and BEDMINSTER, NJ — Yamaha Corp., the world's largest manufacturer of musical instruments, Moviso LLC, the leading provider of mobile data products and services in North America and Verizon Wireless announced today a new polyphonic ringtone service for Verizon Wireless' Get It NowSM customers. The new "Yamaha Ringtones" application is available today on the full-color Motorola T720. The agreement with Moviso and Verizon Wireless represents the first time Yamaha has offered a high quality ringtone download service in the U.S.
For Yamaha, Moviso created the Yamaha Ringtones application from the ground up, and secured distribution through its relationship with Verizon Wireless. Yamaha selected Moviso because of its expertise in building mobile applications, its relationship with the top wireless carrier in North America, and insight into the U.S. wireless data services market.
"Yamaha recognizes the opportunity in offering polyphonic content to the U.S., as over 137 million customers are using wireless data services," said Keiji Taniguchi, general manager of Digital Contents Business Division of Yamaha. "An alliance with Moviso allows us to create and distribute the highest quality audio ringtones and we expect the service to be extremely well received."
"Yamaha entrusted Moviso to develop its first polyphonic ringtone application and distribute it to a large audience of wireless subscribers," said Shawn Conahan, president of Moviso. "Yamaha's premium audio technology is recognized worldwide, and now Verizon Wireless customers will experience the highest quality available in mobile applications."
Yamaha Ringtones on Verizon Wireless Get It Now
Yamaha currently provides polyphonic ringtones to the Asia and Europe markets, and expands to the U.S. with a broad range of content such as chart hits, jazz and classical arrangements, and original club music.
Through Verizon Wireless' Get It Now service under getTONES, customers can download Yamaha Ringtones-found within the Fun & Games category-choose songs, play demos or make purchases directly from their wireless phone. Customers can further personalize their phones by assigning unique ringtones to different incoming callers.
"We have seen increasing demand for personalization of wireless phones, and this relationship with Yamaha and Moviso enables us to continue to bring that exciting technology to our customers," said Jim Straight, vice president of wireless data and Internet services for Verizon Wireless. "Once again Verizon Wireless is presenting an innovative application to its customers that will change the way people think about their wireless phones."
Pricing, Availability and Compatibility
The Yamaha ringtones service will be available to Verizon Wireless customers with the Get It Now-enabled Motorola T720. They can browse the complete Yamaha Ringtones catalog on their phone or online at http://vz-usa.yamaha-ringtone.com. Get It Now customers can purchase one song and pay just $1.89 or six songs for $6.59, plus airtime. Airtime charges apply when browsing and downloading ringtones.
The full-color Motorola T720 retails for $129.99 with a two-year service agreement. Verizon Wireless customers can purchase a Get It Now-enabled phone at any one of 1,200 Communications Stores, at participating RadioShack stores and online at www.verizonwireless.com.
Yamaha Corporation in Japan is the world's largest manufacturer of a full line of musical instruments, and a leading producer of audio/visual products, semiconductors and other computer related products, sporting goods, home appliances and furniture, specialty metals, machine tools, and industrial robots. Yamaha owns 44 subsidiaries and representative offices in overseas markets in addition to numerous related companies in Japan. For more information on Yamaha, visit http://www.global.yamaha.com/.
About Moviso LLC
Moviso LLC is the leading provider of mobile media products and services in North America. Moviso is a wholly owned subsidiary of Vivendi Universal Net USA - the U.S. arm of VUNet, Vivendi Universal's (NYSE: V) Paris-based Internet and technology unit. The company delivers complete mobile data solutions to wireless carriers, device manufacturers, retailers and entertainment companies worldwide, including American Greetings, AT&T Wireless, Bell Mobility, Cingular Wireless, Rogers/AT&T, T-Mobile, Verizon Wireless, Virgin Mobile USA, Kyocera, Yahoo! Music, AOL, PRIMEDIA, YM Magazine, Boost Mobile, Sony Ericsson, Nokia USA, Motorola, Yamaha Corp., Match.com, WildSeed, and Vivendi Universal. The company is headquartered in Los Angeles. For more information on Moviso, visit http://www.moviso.com.
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 33.3 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.
About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES and getFUN keep customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.
The names of companies mentioned herein are the trademarks of their respective owners. Moviso is a trademarks of Moviso LLC and should be treated as such.