BEDMINSTER, NJ — Verizon Wireless, the nation's largest and most reliable wireless network, and Warner Music Group, home to some of the world's leading record companies, today announced an agreement that will give Verizon Wireless customers access to seven time Grammy® winner Alejandro Sanz's music and images. The agreement gives Verizon Wireless customers exclusive rights to download music and images from Sanz's latest 2004 Grammy-nominated album No Es Lo Mismo through the Get It NowSM virtual store and MobileWebSM. Verizon Wireless will also be the title sponsor for Sanz's U.S. tour in 2004.
A Madrid native, Sanz is the top selling artist in Spain's history with over 19 million albums sold worldwide. No Es Lo Mismo, nominated for Best Latin Pop Album for the 2004 Grammy awards, debuted in September in the number two spot on the Latin Pop Chart- with one million sold worldwide in the first week. Verizon Wireless customers will be able to download five different ring tones of Sanz's greatest hits and his latest single "No Es Lo Mismo" on a pay-per-download basis for a one-time charge of $1.99 plus airtime. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.
Closer to the tour date, Verizon Wireless will offer additional data applications including games, animated ring tones and concert information alerts. These wireless service applications will continually be updated to offer a variety of features that link Sanz, via music and images, to his fans.
"Verizon Wireless is proud to offer this unique blend of talent and technology to customers," said Marvin Davis, vice president of advertising for Verizon Wireless. "Offering Alejandro's music, wallpaper and tour information will allow fans to use their phone for more than just voice while customizing their handset with the very latest in Latin pop."
"I am very proud to be part of this agreement with Verizon Wireless, the best wireless network in the U.S. and to use this technology to reach fans," said Alejandro Sanz on this new partnership. "I trust this will help bring the American people closer to Latin music and make them want to attend concerts."
Gabriela Martinez, VP of Marketing at Warner Music Latin America, said, "This is an extended campaign, which creates synergy between the leader in wireless technology and the most successful singer / songwriter in the Latin world. This is truly a historic partnership. In a rapidly changing music business, it is becoming increasingly important to find partners such as Verizon Wireless with whom we create mutually beneficial marketing opportunities."
"This is a major opportunity to bring Alejandro Sanz, the top selling Spanish artist of all time, closer to the American audience," said Rosa Lagarrigue, Sanz's manager.
"Alejandro's tour is certain to be one of the top grossing Spanish language tours of next year," said Allison Winkler, agent at Creative Artists Agency, which represents Sanz. "We are excited about the integrated marketing opportunities with Verizon Wireless."
The Sanz ringtones and wallpaper are the latest in a number of products and services Verizon Wireless offers to support Spanish-speaking customers. Earlier this month, the company announced customers now have the option of receiving their monthly bill in Spanish and can elect to receive their new customer confirmation letter and welcome kit in Spanish. There is a customized Web site, VerizonWireless.com/espanol, and Spanish-speaking customer service representatives at 1-800-2 JOIN IN and in many Verizon Wireless Communications Stores. VerizonWireless.com/espanol lets customers research and purchase wireless phones and calling plan options, review calling plan maps, find a nearby store, view Frequently Asked Questions (FAQs) and get additional information, such as how to use services and how to contact Spanish-speaking customer service representatives. The company also recently launched blah! a popular Spanish language mobile chat service.
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 36 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.
About Warner Music Group
Warner Music Group is home to some of the world's leading record companies, including The Atlantic Group, Elektra Entertainment Group, Rhino Entertainment, Warner Bros. Records Inc. and Word Entertainment. The company's Warner Music International, with a roster of more than 1,000 artists, operates in more than 70 countries through various subsidiaries, affiliates and non-affiliated licensees. Warner Music Group also includes one of the world's leading music and print music publishers, Warner/Chappell, and WEA Corp., Warner Music Group's U.S. sales and retail marketing company.
RLM is the leading management company in the Latin music business with a brilliant evolution since the beginning of the 1980s, which has allowed it to consolidate its position with offices in Madrid, Miami and Mexico City. RLM has been involved in the majority of the most important musical acts in the Latin music over the years. Its most distinguishing feature is its ability to project the musical career of its artists in the medium and long term, whilst paying great attention and thought to the steps to be taken at each moment. Today RLM counts on a large team of professionals specialized in every area in order to cover all of the artists' professional needs. RLM has overseen the development of the careers of Alejandro Sanz, Mecano, Miguel Bosé and Bacilos, amongst others.
Creative Artists Agency is a talent and literary agency with offices in Beverly Hills, Nashville and New York City. CAA represents the most creative and successful artists working in film, television, music, theatre, and video games, and provides a range of strategic marketing services to corporate clients. The agency serves as the access point through which artists, consumers and global brands intersect to create, acquire and sell entertainment properties, and to enrich entertainment and brand experiences. CAA has an equity relationship with Shepardson, Stern and Kaminsky, a strategic communications consulting firm. Additionally, Youth Intelligence, a youth market research and trend forecasting company, is a division of CAA.
Alejandro Sanz, "No es lo mismo"
NO ES LO MISMO, is Alejandro Sanz's sixth studio album and first collection of original songs since his quadruple Latin Grammy-winning El Alma Al Aire (2000), and his first release since the triple Latin Grammy-winning Alejandro Sanz - MTV Unplugged. People Magazine named Unplugged the "Album of the Week" remarking on "his raw vocals and gift for nuanced songwriting". Critics raved over his live show, and his performance of the hit track "Quisiera Ser" in Spanish with Destiny's Child was one of the highlights of the 2002 Grammy broadcast. He has sold more than 19 million records worldwide, received 200 platinum and gold awards, appeared on the Tonight Show, Regis & Kelly, the World Music Awards, and is one of the world's most popular and respected singer songwriters.